The NYX hotel in the Fattal Hotel Management Ltd. chain is located close to the Harekev Road junction in Tel Aviv, near the La Guardia Interchange and the downtown area of the Tel Aviv central bus station. It is not so very far from Rothschild Blvd., but the area in which it is located is probably its worst feature, at least at this stage. It is very pleasant to walk around in this area in the evening and at night, and if you are returning from a night out, it is worthwhile asking the taxi driver to stop at the hotel entrance. The hotel believes that its inspiration from New York is also reflected in its controversial location.
The hotel, which opened for business two months ago, has 190 rooms. Its concept is a hotel that combines business, leisure, and health. Its usual composition of guests includes overseas businessmen, especially those coming to offices located nearby, on Rival St., Hamasger St., and Menachem Begin Rd., for example. On weekends, you will also find Israeli guests, including families coming for a taste of Tel Aviv.
New York is mentioned quite a bit as a source of inspiration, including for the hotel's design, by those working at NYX. Modern artworks adorn the walls, and sculptures and retro items are dispersed throughout the hotel, whose dominant shades are black and red. Puma statues, some with a massive metal chain, will greet you in the dark corridors. The hotel rooms are pleasant, with modern concrete designs in shades of white and black; they are equipped with everything needed, including morning noises from the nearby building under construction.
NYX is one of a series of hotels recently opened in less predictable locations, but it does not stand alone. Other prominent examples are a new hotel built in Petah Tikva and another slated for construction in Ra'anana.
The vision for NYX is businessmen, after taking off their ties from a day at work in the nearby offices, staying in the hotel for the evening, which gives off a liberating and less uptight mood. In the evening, a DJ makes a pleasant evening for those sitting at the bar.
Where dinner is concerned, incidentally, there is no reason to venture far afield. The Clash Restaurant features Chef Haim Tibi. Located on the hotel grounds, it is no less than superb. The restaurant includes a rich and diverse menu, with carefully prepared dishes, including a raw food menu for guests conforming to the latest trends. The restaurant also serves a high-quality and definitely successful breakfast.
What about the price? An overnight for a couple costs NIS 650 during the week and NIS 750 on a weekend, including breakfast. To sum up, despite the noise at breakfast, the hotel certainly provides an overseas ambience and gives value for money, especially if the urban quality of downtown Tel Aviv is your cup of tea.
Published by Globes [online], Israel business news - www.globes-online.com - on September 11, 2016
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