Fearing the King, Cofix and Burgeranch team up

Burgeranch, Ben Gurion Airport branch

Ahead of the Burger King Israel re-launch, the two chains announce new plans to offer both burgers and beverages under one roof.

Burgeranch and Cofix announced a new initiative on Wednesday to build specialized Cofix branches adjacent to the fast food chains outlets, mere days ahead of the re-launch of Burger King Israel,

The Ranch Cofix venture will offer Burgeranch customers a selection of coffee, baked goods, beverages, and a limited selection of dairy sandwiches for NIS 5.

Yuval Orgad, one of Burgeranchs owners, said: The new ties between Burgeranch and Cofix are the ideal solution for families our target audience who will now enjoy a wider-range of options during their time at the mall, with the best prices under one roof.

Ranch Cofix is initially intended for Burgeranch branches operated by franchisees. The new solution offers the ideal entry for those seeking to start a new franchise the Ranch Cofix deal allows them to be competitive by offering both food and beverages to mall goers.

Cofix CEO Haim Aharon said, This strategic cooperation could lead to more Cofix branches opening in malls, expanding our target audience.

Burgeranch currently runs more than 70 branches; Cofix has spread to 114 locations across the country.

Published by Globes [online], Israel business news - www.globes-online.com - on January 28, 2016

Copyright of Globes Publisher Itonut (1983) Ltd. 2016

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Burgeranch, Ben Gurion Airport branch
Burgeranch, Ben Gurion Airport branch
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