Gett launches flower delivery service

Gett flowers

This is Gett's first non-taxi service and other planned services include pizza, massage, manicure, technical services, and plumbing.

Exactly three months after changing its name from GetTaxi, Israeli company Gett, managed by CEO Shahar Waiser, is launching its first non-taxi service - flower deliveries.

In cooperation with the Zer4u network, company customers today began ordering a bouquet for NIS 149 using the Gett app. The company explained that in the first stage, the service will be offered in central and north Tel Aviv in time for Tu B'Av (the Jewish festival of love) on Thursday night, and only at a specific time in the afternoon (between 4 PM and 7 PM). The bouquet will have 15 roses. At a later stage, the bouquet will consist of a different flower every week.

The Gett taxi-ordering app will have a special button called GettFlowers. This is part of a larger process announced by Gett, in which additional services will be launched, including ordering a pizza, massage, manicure, technical services, plumbing, etc. Gett Israel CEO Mark Oun said today, "Just like Gett saved valuable time in ordering a taxi, the app will continue to save its customers valuable time in ordering leading goods and services."

Simultaneously with the launch of its flower ordering service through Gett Israel, Get also now provides the opportunity in a number of UK cities to order champagne delivered to homes within 10 minutes. The offer is a cooperative venture with the prestigious Veuve Clicquot brand of French champagne. Here, too, the service will be offered only in the afternoon, and only for a limited time. The services will cost £50. The Insider business website said yesterday that ordering the same champagne through the Amazon.com website costs only £40. Nevertheless, Gett explains that the price is not the most important factor in the new services; it is the accessibility of the services and the rapid delivery of the product or the service to the customer.

The Zer4u company is owned by Eliezer Fishman, the controlling shareholder in "Globes."

Published by Globes [online], Israel business news - www.globes-online.com - on July 28, 2015

© Copyright of Globes Publisher Itonut (1983) Ltd. 2015

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