HOT Mobile Ltd. has gained about 9,000 new net subscribers in July (the data is from the weekend, but according to the daily subscription average about 400 new subscribers will join the company today). According to July's mobility data, Hot Mobile continues with the trend of growth and is the only operator with a positive subscription balance, excluding the slowly growing virtual operators.
In July, Golan Telecom Ltd., managed to slightly reduce the number of subscriber losses, following the signing of the distribution agreement with Kravitz, with only 4,300 subscribers leaving (a number expected to increase slightly today). Golan has also been relatively slow on bargain campaigns, with uncertainty regarding the company's future leading to a general slowdown.
The situation continues to be dire for veteran operators, with all three losing subscribers this month. Pelephone Communications Ltd. and Cellcom Israel Ltd. (NYSE:CEL; TASE:CEL) have lost about 2,100 and 2,500 net subscribers, respectively, and Partner Communications Ltd. (Nasdaq: PTNR; TASE: PTNR) lost about 3,100. Although these are not impressive numbers, the ongoing decrease in subscribers month after month is indicative of a trend of customers moving to new, cheaper competitors.
Some of the companies carry out intensive activities under the radar, that is via independent distributors, and therefore the prices provided officially do not fully reflect their actual situation, since they sell for dozens of percent less via distributers.
In contrast to established operators, virtual operator Telzar 019 continues with its fine work, gaining over 2,300 net subscribers in July. Rami Levi ends the months with 830 new net subscribers.
Published by Globes [online], Israel business news - www.globes-online.com - on July 31, 2016
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