Interactive media co Interlude raises $18.2m

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Interlude CEO: Video is very powerful storytelling medium, but has not, to date, been able to adjust and adapt from viewer to viewer.

Digital media company Interlude has raised $18.2 million from Metro-Goldwyn-Mayer Studios, Warner Music Group, Samsung, Sequoia Capital and Intel Capital. Gary Barber, CEO and Chairman of MGM, has been named Interludes board observer. With offices in New York City and Tel Aviv, Interlude designs, develops and markets interactive video technology.

Founded in 2009 by CEO Yoni Bloch, CTO Tal Zubalsky and Barak Feldman, Interlude is a media and technology company that is pioneering a new kind of video that responds to a persons emotions and interests. The company has raised $38.2 million to date including the latest round.

Bloch said, Though video has always been a very powerful storytelling medium, it has not, to date, been able to adjust and adapt from viewer to viewer. But we are aiming to allow filmmakers and content to form a unique connection with each viewer. This has the potential to change the relationship between film and individual audience members.

Barber said, MGM continues to expand its footprint by identifying innovative platforms and technologies, such as Interlude, to introduce new audiences to our creative content."

Interlude has been mainly known for its award-winning and internationally acclaimed work with music video and branded content. It will use the new funds to build on its momentum. This expansion has three components: creating new forms of serialized video content spanning drama, comedy, news, sports, music and pop culture; growing the Interlude ecosystem of creators; and advancing the unique technology that realizes the vision of video that feels and responds.

Published by Globes [online], Israel business news - www.globes-online.com - on December 10, 2015

Copyright of Globes Publisher Itonut (1983) Ltd. 2015

 
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