Israeli behavioral analytics startup CoolaData, which is bringing a new approach to business intelligence, has raised a total of $5.6 million from Salesforce Ventures, TEEC Angel Fund and existing investors in CoolaData's previous financing, 83North and Carmel Ventures.
The funding will be used to accelerate CoolaData's worldwide growth and extend its reach into IoT and enterprise applications.
Based in Tel Aviv, CoolaData is a cloud-based behavioral analytics platform offering companies a deep understanding of user behavior across all channels, and providing quick answers to complex business questions. The company was founded by big data veterans and serial entrepreneurs CEO Tomer Benmoshe and Guy Greenberg.
CoolaData's behavioral analytics complements Salesforce Wave Analytics, which empowers any business user-from sales reps to service agents to marketing managers-to get smarter about their customers with real-time, actionable insights on any device. This is particularly relevant given the increasing importance of providing more granular and personalized analytics in real-time on big data sets.
Benmoshe said, "This new funding will fuel CoolaData's growth, and our ability to reach online businesses, providing deep understanding of user behavior. Our goal is to enable the product and marketing teams of our customers to obtain instant answers on a vast amount of behavioral data."
Published by Globes [online], Israel business news - www.globes-online.com - on July 10, 2016
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