Israeli property management co Guesty raises $35m

Amiad Soto Photo: Yuval Yosef

Guesty's platform simplifies the complex operational needs accompanying short-term rental management.

Israeli property management platform Guesty today announced it has raised $35 miilion in Series C funding led by Viola Growth with participation from Vertex Ventures, Journey Ventures, Kingfisher Investment Advisors, La Maison Compagnie d'Investissement and existing investors, TLV Partners and Magma Ventures. The company has raised $60 million to date including the latest financing round.

Guesty's platform simplifies the complex operational needs accompanying short-term rental management, including through such platforms as Airbnb and Booking.com, where property managers are increasingly seeking comprehensive technology solutions to aid them in accomplishing numerous tasks on a daily basis.

Co-founded in 2013 by twin brothers Amiad and Koby Soto,Tel Aviv-based Guesty will use the investment to open new offices in key growth markets, enhance product capabilities, introduce AI and machine learning into the platform, and increase its footprint in verticals adjacent to urban properties, including the vacation rental space. The company also plans to build out its already robust Integrations marketplace by continuing to forge partnerships and successful integrations with third-parties that share the same goal of facilitating seamless, short-term rental management and ultimately, positive guest experiences.

CEO Amiad Soto said, "Guesty's strategic analysis shows that the short-term rental business is a lucrative one - with an addressable market size of $169 billion in 2018 alone. The increasing growth of the space, thanks to sites like Airbnb, Booking.com and many more, has resulted in short-term lets commanding around 30% higher profits than long-term leases. With such a high demand from travelers, Guesty is filling a crucial role in helping property managers more efficiently manage their overwhelming list of to-dos and more importantly, grow their businesses. This market will only continue to grow as we see the ripple effect of trends like remote working, the shared economy and travel becoming more of a commodity, rather than a luxury."

Since graduating from Y Combinator in 2014, the company has continued to build an innovative ecosystem in a fragmented market, providing customers worldwide with a holistic, one-stop-shop where they can manage their properties across a variety of online travel platforms.

Guesty is utilized by both property managers and property management companies in 70+ countries. These customers report a 150% increase in revenue annually, a 100% increase in listings annually and 50 or more hours saved per week, on average, due to Guesty's features. These features include task automation, 24/7 guest communication services, a unified inbox to manage all guest correspondence in one place, and more.

"Guesty was the first to recognize the potential of the property management market and has quickly become a category leader with its vertical-oriented, end-to-end approach," said Natalie Refuah, Partner at Viola Growth, who will join Guesty's Board of Directors. "Technology and AI continue to disrupt the innovation stack, acting as a catalyst to the digitization of "traditional" areas such as real estate and travel. Guesty is leading the charge, fostering a more seamless experience for property managers while providing clear advantages to customers and ultimately, their guests. We believe that with its experienced and elite executive team, Guesty is fully equipped to modernize and revolutionize the property management ecosystem."

Published by Globes, Israel business news - en.globes.co.il - on March 21, 2019

© Copyright of Globes Publisher Itonut (1983) Ltd. 2019

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Amiad Soto Photo: Yuval Yosef
Amiad Soto Photo: Yuval Yosef
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