Video marketing technology company Eyeview today announced it has received $21.5 million in Series D financing led by new investor Qumra Capital. Existing investors Marker LLC, Innovation Endeavors, Nauta Capital, Gemini Israel Ventures and Lightspeed Venture Partners also participated in the financing round. Eyeview has raised $56.8 million to date including the latest financing.
The company will use the funding to further invest in its sales, marketing, and engineering efforts.
Eyeview, which strives to fuse the effectiveness of TV video branding with the efficiencies of digital personalization, was founded in 2007 by CEO Oren Harnevo, Tal Riesenfeld and CTO Gal Barnea. The company is headquartered in New York and has development offices in Tel Aviv.
Harnevo said, “This is a significant milestone on our path to establishing leadership in outcome-based video marketing. Today’s marketers must prove a measured return in sales on every dollar they spend and we have shown that video can do more than simply generate awareness and brand equity. Qumra has invested in Eyeview because of our continued growth, differentiated technology and ability to provide proven, incremental offline sales for our clients.”
“When investing in marketing technologies, we make sure we find the companies that are dramatically differentiated in their offering,” says Erez Shachar, managing partner at Qumra Capital. “With the expansion of video consumption, Eyeview is delivering on the long-awaited promise of marrying the engagement and appeal of television quality video advertising with online data and targeting capabilities in order to drive sales. One-to-one marketing across devices, including linear television, presents a new opportunity for marketers. The future is not about media metrics. It’s about results.”
With a growing client base including Fortune 1000 brands such as P&G, Walgreens, Honda, and Priceline, Eyeview has tripled its revenue since its last round of funding while growing their employee base by only 20%.
Published by Globes [online], Israel business news - www.globes-online.com - on June 15, 2016
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