Israeli virtual fitting room company Zeekit has raised $9 million in a Series A round from several angel investors including industry-leading Israeli technology investors, as well as US media, film and lifestyle investors. The company, which has developed a B2C platform and mobile app that reinvents the way consumers browse, share and shop from their mobile devices, has launched an advanced virtual fitting room for consumers and retailers, which is being unveiled during New York Fashion Week through a partnership with Rebecca Minkoff.
Using the Zeekit app, consumers can now virtually “try on” fashions before buying online or trying on in-store. After uploading a full-body picture, a shopper taps a product they see online, in print or in store and is able to see how it looks and fits on their actual body. The item can then be mixed and matched with fashions from different retailers in their virtual closet, shared with friends or purchased through a link in the app. Retailers and brands can easily incorporate the Zeekit button in their online, mobile and physical stores to give shoppers the ability to try on their entire catalog of products, virtually.
Zeekit, which means chameleon in Hebrew, was founded by Yael Vizel, reserve captain in the Israeli army, Nir Appleboim and Alon Kristal.
Vizel said, "We’re creating a new shopping experience by making both online and in-store shopping fun, social, simple and risk-free. Our first-to-market technology is unlike any other visualization technology that exists in the market."
Zeekit also recently announced a unique partnership with fashion magazine, StyleWatch in which StyleWatch readers can browse and virtually try on 180 pieces from the magazine's 18-page Fall Trend Report. This unique partnership allows StyleWatch to engage more deeply with its readers by allowing them to realistically see how they look in the fashions recommended in the magazine's September issue. Zeekit allows StyleWatch, as well as other fashion blogs and magazines, to connect editorial inspiration and content with e-commerce.
Published by Globes [online], Israel business news - www.globes-online.com - on September 18, 2016
© Copyright of Globes Publisher Itonut (1983) Ltd. 2016