JFrog expanding Tel Aviv office, hiring 300 worldwide

JFrog IPO / Photo: SO&CO event management
JFrog IPO / Photo: SO&CO event management

The Israeli automatic software update platform developer has leased three floors in the H-Tower Recital in Tel Aviv.

Israeli automatic software update platform developer JFrog (Nasdaq: FROG) has announced that it is expanding its Tel Aviv office and hiring 300 people worldwide.

JFrog's main offices are in the Poleg Industrial Zone in Netanya and Sunnyvale, California with a small innovation center in Tel Aviv's Azrieli Sarona Tower with several dozen employees. JFrog has 700 employees including 400 in Israel.

But now the company has announced that it is hiring 300 people worldwide over the next year including a major expansion of its Tel Aviv innovation center. About half of the new hires will be in Israel in such areas as DevOps, business intelligence, information systems, marketing and sales.

JFrog has leased two floors in Tel Aviv's H-Tower Recital, which will soon extend to three floors and Israeli employees can choose whether they would rather work in Netanya or in Tel Aviv.

JFrog, which was founded in 2008, held its IPO on Nasdaq in September 2020, raising $352 million at a share price of $44. After climbing to a peak of $85, the share price has fallen back to $44.80, giving a market cap of $4.129 billion.

JFrog COO Orit Goren said that the aim of the expansion in Tel Aviv is to reach out to more potential employees and offer flexibility to the existing work force. "We have a large number of employees who live in Tel Aviv and to the south of it and we even have employees from Ashdod and Ashkelon. For these employees the journey to Netanya is a major issue and we want to give them maximum flexibility. We are currently looking for more employees and it doesn't matter to us where they come from in the country."

This week JFrog's employees officially returned to the office on a hybrid format of three days at the office for those who have been vaccinated or have recovered from Covid and two days at home. During the Covid pandemic working in the office was voluntary.

Goren said, "I think that there is a general understanding even in the most flexible companies in the world that there is no substitute for working face to face, without masks and without zoom, and there is an advantage to everybody being together. We decided on the new format after we conducted a survey and found that 95% of our employees are already vaccinated."

As part of the return to working in the office, JFrog is planning to hold the Yalla DevOps conference on July 8 - the company's first 'physical' conference since the outbreak of coronavirus.

There are serious campaigns to hire employees by many high-tech companies at the moment. How will you succeed in coping with this?

Goren said, "I've already worked in this field for many years and it has never been difficult to find people with strong talents, including fighting with development centers of foreign companies. In addition to the issue of salaries and options, our emphasis is that we are on the one hand a strong and stable publicly traded company and on the other hand we maintain the atmosphere of a startup in the forefront of technological advances."

Published by Globes, Israel business news - en.globes.co.il - on April 4, 2021

© Copyright of Globes Publisher Itonut (1983) Ltd. 2021

JFrog IPO / Photo: SO&CO event management
JFrog IPO / Photo: SO&CO event management
Arik Faingold credit: Nati Levi Israeli autonomous frontend co AutonomyAI raises $4m

Led by Arik Faingold, the founder of cybersecurity unicorn Pentera, AutonomyAI offers a platform that learns and understands the full organizational context and generates code that can be deployed directly to the production environment.

British Airways aircraft  credit: Shutterstock/Jarek Kilian Tel Aviv - London fares to fall as British Airways resumes flights

From June there will be 20-32 weekly flights operated on the popular Tel Aviv - London route by foreign airlines - British Airways, Wizz Air and easyJet.

Partner Partner forms int'l business diivision

The division will be headed by former Bezeq International VP Global Business Nissan Arieh.

Caesarstone kitchen credit: Caesarstone Caesarstone bucks Nasdaq as tariffs boost potential

The Israeli quartz countertop manufacturer company has fallen on hard times due to Chinese rivalry but tariffs could boost its revenue.

ZIM ship credit: ZIM Trump's tariffs torpedo ZIM's share price

ZIM's share price fell 16.4% on Wall Street on Thursday and a further 7.2% on Friday, closing with a market cap of $1.5 billion, wiping out all its gains in 2025.

Israeli apartments Credit: Shutterstock Apartments sold and rented

A selection of recent real estate deals in Israel in Tel Aviv, Holon, Rehovot, Kiryat Tivon, Shlomi and Beersheva.

THAAD anti missile system credit: The US Army Ralph Scott Wikimedia US deploys more THAAD, Patriot batteries in Israel - report

Amid rising regional tensions the US is bolstering Israel's air defense, Saudi state-owned TV channel Al Arabiya reports.

Tel Aviv Stock Exchange credit: Shutterstock TASE tumbles in Wall Street's wake

Dual-listed stocks have again been hard hit, but the banks are also down sharply.

Donald Trump and Benjamin Netanyahu credit: Avi Ohayon Netanyahu due in Washington to discuss tariffs

According to news website Axios, Prime Minister Benjamin Netanyahu will be the first leader to meet President Trump after the latter's announcement of sweeping import tariffs.

Yoni Assia CEO eToro Credit: PR eToro defers IPO amid market turmoil

The online trading platform had planned to begin meetings with investors this week.

Minister of Finance Bezalel Smotrich credit: Shlomi Yosef Smotrich meets wrong man in Washington

Minister of Finance Bezalel Smotrich tried to persuade Secretary of the Treasury Scott Bessent to soften the tariff blow on Israel - only Bessent isn't responsible for the matter.

Unframe founders credit: Yossi Yarom Israeli AI enterprise platform co Unframe raises $50m

Unframe’s turnkey AI solutions enable companies to solve any enterprise AI use case at scale with fully functional, customized AI solutions for businesses in a matter of hours, rather than months.

Combatica credit: Combatica Combatica launches next-gen VR AI training platform

The Israeli company's virtual reality platform includes 50 AI generated scenarios, seven maps and even situations for operating night vision.

Shekel credit: Shutterstock Vladirina 32 Shekel volatility after US tariffs announcement

The shekel is weakening sharply against the euro, which is gaining following the unveiling of Donald Trump's tariffs plan.

Minister of Finance Bezalel Smotrich credit: Noam Moskovitz Knesset Spokesperson Treasury assesses potential damage to Israel's US exports

Israel will be charged a higher tariff on its exports to the US - its biggest export customer - than Turkey and the UAE.

Iranian flag credit: Shutterstock Why inflation haunts Iran

With a month-on-month increase of 3.3% and an annual rate of 37.1%, inflation reflects the struggles of millions of Iranians.

Twitter Facebook Linkedin RSS Newsletters גלובס Israel Business Conference 2018