Content recommendation company Outbrain has agreed an exclusive multi-year agreement that will see leading French media company Le Monde Group deploy the full suite of Outbrain solutions. With the commitment of Outbrain to meet its content guidelines and to strictly respect its journalistic independence, Le Monde Group has decided to use Outbrain’s technology to enhance the media company’s digital strategy and seamlessly surface content across its global portfolio of sites. The partnership is expected to generate a significant digital revenue increase for Le Monde over the course of the agreement.
Today’s announcement builds upon a strong relationship between Outbrain and Le Monde, widely considered as France's leading newspaper and website. Le Monde was an early adopter of Outbrain’s content recommendation and editorial decision-making solutions for its homepage, and the publisher will now use Outbrain exclusively across its portfolio of 8 sites, including: desktop, mobile, smartphone and tablet apps.
Le Monde Group includes titles such as Le Monde, Le Huffington Post, L’Obs, Télérama and Courrier international, and is known internationally for delivering high quality content to a highly desirable and engaged audience. Le Monde Group currently boasts a combined audience of 510 million page views on average per month and 12.2 million unique users per month.
Le Monde Group CEO Louis Dreyfus said, “Outbrain’s focus on user experience and its advanced technology offering were key to launching this partnership. They were able to provide tangible tools that meet the totality of our needs whether social, journalistic, brand focused or commercial. Additionally, they have agreed to dedicate their attention to our editorial needs and fully support the independence of our editorial content.
Outbrain co-founder and CEO Yaron Galai said, “Valuable partners with talented people, such as the Le Monde Group, allow us to continue on our path to transform the content marketing and digital publishing space and we are delighted to welcome them to our premium network of publishers.”
He added, “This alliance sees us embark upon a significant roll-out of our full technology suite, but also affords us the opportunity to drive further advancements with the Le Monde Group. This will draw on our data and analytics capabilities and will see us innovate together.”
Outbrain launched content marketing in France 3 years ago. It is the market leader with a reach of 73% (comScore) and continues to build on its strong growth trajectory and momentum. It now has offices in more than 11 global territories and partners with publishers and marketers in over 55 countries, including the US, UK, France, Japan, India and Brazil. Worldwide, it now serves over 190 billion recommendations per month to consumers in over 150 countries - with more than 562 million unique users in November 2014 according to comScore.
Published by Globes [online], Israel business news - www.globes-online.com - on March 1, 2015
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