Predictive marketing software developer Kenshoo Ltd., is planning a Wall Street IPO next year that could value it at about $750 million, CEO Yoav Izhar-Prato has told "Bloomberg."
Izhar-Prato said, “It’s healthy for us to be a public company. This is the most likely path for the company right now.” However, he added that no final plans have been set.
Investors in the Tel Aviv-based company, whose backers include Sequoia Capital Operations LLC and Bain Capital Ventures, have been in talks with financial institutions for a New York listing, Izhar-Prato told "Bloomberg." Kenshoo is looking to expand its share of the digital advertising market, which the CEO estimates at $100 billion. Founded in 2006, Kesnshoo's customers include EBay, Facebook, Wal-Mart Stores and Target Corp. says Izhar-Prato. Annual sales are, “between $50 million to $100 million” and the company is approaching profitability, he said.
Kenshoo has raised about $50 million in previous funding rounds, Izhar-Prato said.
Published by Globes [online], Israel business news - www.globes-online.com - on October 7, 2014
© Copyright of Globes Publisher Itonut (1983) Ltd. 2014