Global private equity investment firm KKR today announced that it will lead a $35 million growth equity investment in ClickTale, a Digital Customer Experience (DCX) SaaS company based in Tel Aviv. KKR will support ClickTale’s global expansion with primary capital and access to its network of tech experts and affiliated companies. Amadeus Capital Partners, a leading UK-headquartered venture capital firm, Viola Credit and other existing investors also participated in this round.
ClickTale enables businesses to maximize revenues by optimizing the way visitors interact with their websites - whether from desktop, tablet or smartphone. ClickTale’s software records visitors’ in-page activity and produces highly actionable visual insights, including heatmaps, conversion funnels, and individual session replays, which marketers use to optimize engagement and conversion.
ClickTale is a stand-alone solution and also adds a visualization layer to customers’ traditional web-analytics, A/B testing and voice-of-customer tools. ClickTale offers a full enterprise-grade solution with a high near-term ROI. Its global blue-chip customer-base includes many Fortune 1000 companies, such as Adobe, Home Depot, Tele2, Sears, Walmart, and many more.
ClickTale was founded by CEO Dr. Tal Schwartz and CTO Arik Yavilevich .
Schwartz said, “Thanks to KKR’s partnership, ClickTale will be able to realize our vision of providing enterprises with a unique competitive advantage through Digital Customer Experience technology. The digital channel is a fiercely competitive arena and deeply understanding each customer’s experience is increasingly critical to engagement and conversion. ClickTale takes away the guesswork by showing enterprises which digital experiences should be improved and how to do so.”
Published by Globes [online], Israel business news - www.globes-online.com - on January 28, 2015
© Copyright of Globes Publisher Itonut (1983) Ltd. 2015