Shufersal closes Yesh discount supermarket chain

yesh supermarket

The Israeli retailer has already quietly shuttered 21 branches in 2015.

Seven years after launching its Yesh brand, Shufersal has decided to shutter the operations of the heavy-discount chain, sources inform "Globes". However, the sub-chain Yesh Chesed, which targets the haredi population, will remain open.

Over the past year, Shufersal has quietly shut down 21 branches -- some of which were converted into the supermarket chains' other brands -- as part of the process of endings Yesh's operations.

Thus, the chain closed down its branches in Netivot, Jerusalem, Beersheva, and Kiryat Shmona; the branches in Shlomi and Yavne were converted to other brands.

In 2014, Shufersal pulled out of even more Yesh branches: 25. However, some were also converted for use by the supermarket giant's other brands.

The replacement for Mega's Shefa Shuk

Shufersal launched the Yesh brand nationally in August 2008 as a heavy-discount chain, to carry low prices throughout the year. The chain targeted the haredi and Arab sectors, minorities, and price-conscious consumers.

Yesh was a later iteration of two former brands run by Shufersal -- the discount chain Zol Po, and the haredi-targeting Aleph brand.

The brand launch in 2008 occurred a number of months after the haredi community began boycotting Mega's Shefua Shuk, a heavy-discount chain that served the ultra-Orthodox demographic.

Published by Globes [online], Israel business news - www.globes-online.com - on November 9, 2015

© Copyright of Globes Publisher Itonut (1983) Ltd. 2015

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