Sky invests in Israeli startup Vault Analytics

Artificial Intelligence Photo: Shutterstock
Artificial Intelligence Photo: Shutterstock

The Israeli company uses artificial intelligence to predict the success of television content and movies.

Sky Startup Investments & Partnerships, a subsidiary of UK news and entertainment giant Sky, has invested in Israeli artificial intelligence (AI) startup Vault Analysis through the Remagine investment fund, which invests in Israeli media companies. Vault Analysis uses AI and natural language analysis to predict the success of television content and movies before they are produced through an analysis of the script. Remagine led Vault Analysis's second financing round. The Israeli company declined to disclose how much it raised, but said a few million dollars was involved.

Vault Analysis provides forecasts for the success of content in various sub-groups and states at which groups the content should be aimed. The company says that its customers include large international media companies, but did not disclose their names.

The investment, Remagine's third, comes only two days after Sky announced its investment in the fund for the purpose of expanding its contacts with startups in Israel. Sky announced that it had invested $4 million in the fund, while at the same time opening an office in Berlin in order to also expand its activity with startups in Europe.

Sky Startup Investments & Partnerships director corporate business development and investments Emma Lloyd said, "Six years after our first investment, we are expanding our activity with startups throughout Europe and in Israel. The time we have spent in both Berlin and Tel Aviv has given us a deep impression of the energy, dynamism, and talent in the two scenes."

Sky began in its investment activity in 2012 with an investment team in London. Since then the company has opened another office in San Francisco and invested in 20 startups in Europe and the US. Sky says that the expansion of its business in Berlin and Israel is an important part of the expansion of its investment activity.

Besides the current investment, Remagine has invested in two other companies in Israel:, which develops visual search tools for e-commerce, and Minute Media, which operates in computer sports games. The company invests $500,000-$2 million per company in technology companies in media and commerce at the seed stage.

The fund closed an initial $40 million financing round in April, and is currently completing another round in order to boost its fund to $50 million. Investors in the fund include Sky, Future TV, and Axel Springer, in addition to other media and commercial companies.

Published by Globes [online], Israel business news - - on September 5, 2018

© Copyright of Globes Publisher Itonut (1983) Ltd. 2018

Artificial Intelligence Photo: Shutterstock
Artificial Intelligence Photo: Shutterstock
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