Via teams with Verifone's Curb taxi app

Daniel Ramot, Oren Shoval  photo: David Malka
Daniel Ramot, Oren Shoval photo: David Malka

New Yorkers using either Via or Curb's apps will benefit from Via’s smart algorithm which enables multiple riders to seamlessly share a single taxi and split their fare.

Israeli on-demand rideshare developer Via has signed a cooperation agreement with Curb, the taxi app of US payment and commerce solutions company Verifone (NYSE: PAY).

New Yorkers using either Via or Curb's apps will benefit from Via’s smart algorithm which enables multiple riders to seamlessly share a single taxi and split their fare. Via’s technology directs passengers to a nearby corner for pick up and drop off, allowing for quick and efficient shared trips without lengthy, out-of-the-way detours. This will enable New York’s yellow taxi fleet to move a much higher volume of riders than would otherwise be possible.

“We’re delighted to offer a new lower-cost option for taxi riders while simultaneously increasing earnings for hardworking New York City taxi drivers with more passengers, longer trips, and reduced downtime,” said Amos Tamam, SVP, Verifone Taxi Systems. “This latest app integration marks yet another milestone in the transformation of Verifone’s connected taxis around the world into a smart transportation platform.”

“At Via we’re committed to reducing congestion and emissions in major cities with a fully dynamic network of shared vehicles,” said Daniel Ramot, CEO and co-founder of Via. “Everyone benefits when we increase the efficiency of vehicles on the road. Cities benefit from reduced congestion and emissions, riders benefit from affordable and convenient transportation options, and drivers benefit from a system optimized to increase their earnings. We’re excited to deploy our technology for the first time in New York City taxis, one of the largest and most important taxi fleets in the world.”

Published by Globes [online], Israel business news - www.globes-online.com - on June 8, 2017

© Copyright of Globes Publisher Itonut (1983) Ltd. 2017

Daniel Ramot, Oren Shoval  photo: David Malka
Daniel Ramot, Oren Shoval photo: David Malka
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