Messaging app company Viber has acquired Israeli mobile game developer Nextpeer for $9 million. Viber said that the acquisition is part of its long-term strategy to invest in and retain the top talent in the tech space, as the business continues to grow its global user-base.
Nextpeer is pioneering a software development kit that enables game developers to add multiplayer features and a social layer to any game. Having recently launched its own gaming service, Viber will tap into Nextpeer’s expertise to increase engagement in Viber Games and help users to discover new content on the platform.
Viber COO Michael Shmilov said, “We are delighted to welcome the Nextpeer team to the Viber family. In this deal, we looked for a team that shares our passion, drives innovative thinking and brings its expertise in building an open platform for developers.”
Nextpeer cofounder and CEO Shai Magzimof said, "Nextpeer's vision is to bring social experiences to mobile players. We are teaming up with Viber to help connect players on mobile and deliver a powerful social platform for developers. We are all very excited to join the Viber team."
Nextpeer was founded in 2011. Based in Tel Aviv, Nextpeer’s 12-person team will all become Viber employees with immediate effect. Nextpeer’s SDK and services will remain available, and will be enhanced to create new opportunities and functionalities through the Viber eco-system.
Published by Globes [online], Israel business news - www.globes-online.com - on July 28, 2015
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