Video ad company Viewbix has raised $3 million in funding from new investor 2M Companies and previous investors Canaan Partners and Longfellow Venture Partners. The company has raised $6 million since its founding in 2011 including $1.1 million recently from OurCrowd.
Viewbix will use the funds to accelerate the adoption of its interactive video platform, which increases viewer engagement. The company will also continue to develop its measurement and analytic suite, which allows clients to track and optimize video performance.
Viewbix’s platform makes it easy for advertisers to boost video engagement rates by integrating interactive apps, like call-to-action buttons or email forms, into the video player itself. Any video can be Viewbix-enhanced and then distributed across the web, from Facebook and Twitter to most video networks.
Viewbix cofounder and CEO Jonathan Stefansky said, “Today’s advertisers are adopting video at a rapid pace and need a proven way to increase engagement - that’s where Viewbix comes in. We offer an easy way for advertisers to add a customized layer of interactivity to their videos and a proven way to increase engagement. We look forward to continued growth and the expansion of our enterprise client base.”
Since its establishment, Viewbix has steadily expanded its client base worldwide. The company's platform is currently used by brands, including Paramount Pictures, Cuisinart, Green Smoke, Wix and B&H as well as ad networks and agencies. Viewbix continues to rollout improvements to its video player and expand its suite of interactive apps to meet marketplace demand.
2M Investment Partner Ameeth Sankaran said, “We believe Viewbix is at the forefront of the digital video advertising industry, which eMarketer estimates will hit $5.89 billion this year.”
Published by Globes [online], Israel business news - www.globes-online.com - on December 7, 2014
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