Wix teams with English soccer champions Man City

Man City's Sergio Aguero

The partnership kicks off with the release of an online video featuring Manchester City players building a Wix website.

Israeli web development platform Wix.com Ltd. (Nasdaq: WIX) has formed a global partnership with City Football Group, the owners of English soccer champions Manchester City. Wix will be the official website design and hosting partner of Manchester City and City Football group's other teams New York City FC and Melbourne City FC.

Wix.com will first collaborate with Manchester City engaging with fans across the Club`s digital channels including their website and extensive range of social media networks. The Wix brand will also have a presence on match days at the Etihad Stadium appearing on the Club`s pitch-side LEDs during Barclays Premier League, FA Cup and League Cup games.

Tel Aviv-based Wix, which has a market cap of $756 million has targeted sport as a way of enhancing awareness about its products and has advertised during the Superbowl final for the past two seasons.

The partnership officially kicks off with the release of an online video featuring Manchester City FC players Pablo Zabaleta, Fernandinho, Nicolas Otamendi and Raheem Sterling. In the video, the players can be seen building a Wix website dedicated to the fans and the chants they love as former professional footballer and pundit, Chris Kamara, commentates on every click. The video also served as inspiration for the creation of an all new Wix website `Sing Loud, Sing Proud` where Manchester City fans can listen to some of their favourite chants, and later on upload their very own renditions of the City songs they love.

The partnership will give Wix.com users and fans of all three CFG clubs the chance to win hospitality tickets to selected fixtures as well as "money can`t buy" experiences that range from attending first team training sessions to joining the teams for away games. Wix and CFG will work collaboratively to regularly enhance their partnership to give fans greater opportunities to engage with both Wix`s innovative website design platform and with the clubs they support year in and year out. The first fan engagement activity is due to launch within the next week, and will involve fans creating their own videos to feature on Sergio Aguero`s official website created in partnership with Wix.

Wix CMO Omer Shai said, "Working with a globally recognized football club like CFG is part of our overall strategy to use the power of sport to reach worldwide audiences with our brand. We have seen great success advertising in the NFL`s Super Bowl, and now we`re looking to expand to the most popular sport in the world football. The partnership with CFG is a natural one as our two brands share values and vision, and we`re confident it will boost the Wix brand amongst the massive fan bases of all three clubs."

Published by Globes [online], Israel business news - www.globes-online.com - on February 17, 2016

© Copyright of Globes Publisher Itonut (1983) Ltd. 2016

Man City's Sergio Aguero
Man City's Sergio Aguero
Twitter Facebook Linkedin RSS Newsletters גלובס Israel Business Conference 2018