Outbrain signs major deal with Time


The US media giant expects to generate $100 million by using the Israeli content recommendation company's solutions.

Israeli content recommendation company Outbrain Inc. has signed an exclusive multi-year agreement with US media giant Time Inc. (NYSE: TIME). Time will enhance its digital strategy by deploying the full suite of Outbrains solutions for seamlessly surfacing content that is relevant to audiences across its global portfolio. The agreement is expected to generate more than $100 million for Time Inc. over the course of the agreement.

Industry sources believe that Outbrain will end 2014 with $200 million revenue, not including the contract signed with Time today. The company was founded in 2006 by CEO Yaron Galai and General Manager Ori Lahav. Since then the company has broadened its technology into a multifaceted platform to drive a new era of digital publishing. Its software solution empowers an entire media organization to more effectively manage its brands online content and programming experience. Outbrain was chosen as one of "Globes" most promising Israeli start-ups in 2011.

Outbrain will provide Time with tools that marry editorial decision-making with predictive analytics and algorithmically-generated content recommendations.

Time Inc. Chairman and CEO, Joe Ripp said, Outbrains focus on audience experience and surfacing optimized content recommendations was a key to launching this partnership. It maximizes the monetization of our audience to other content publishers. And, it provides key insights and analytics about our core digital users.

Galai said, "We are delighted to announce our agreement with Time Inc. and believe that smart and innovative companies like it are the lifeblood of the new look digital media industry. Outbrain began as a straightforward recommendation product, but we have innovated, adapted and evolved into a platform that serves multiple publisher constituencies - the business, editorial and product teams - affording our partners the flexibility to embrace digital opportunities and continue to deliver what audiences crave.

Outbrain now has offices in more than 11 global territories and partners with publishers and marketers in over 55 countries, including the US, UK, France, Japan, India and Brazil. Worldwide, it now serves over 190 billion recommendations per month to consumers in over 150 countries - with more than 561 million unique users in September 2014, according to comScore.

Published by Globes [online], Israel business news - www.globes-online.com - on November 18, 2014

Copyright of Globes Publisher Itonut (1983) Ltd. 2014

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