Israel's mobile operators are offering incentives for the first iPhone buyers at their points-of-sale that will open one minute after midnight on the night of Wednesday into Thursday.
The first customers arriving at Pelephone Communications Ltd. stand in the Ayalon Mall in Ramat Gan will receive a gift kit of Philips mobile speakers and anchor for the iPhone. Early customers will also receive a NIS 250 gift certificate for iPhone peripherals at stores of Apple Inc. (Nasdaq: AAPL) franchisee iDigital Ltd.
Customers will also receive a NIS 2,500 discount on Mac computers. The discount is intended to induce consumers who get used to the iPhone operating system to switch to Macs and its Apple operating system. Mac sales have been growing in countries where iPhones are sold. iDigital is seeking the same kind of growth in Israel.
Cellcom Israel Ltd. (NYSE:CEL; TASE:CEL) has declined to disclose the benefits that it will offer first iPhone customers.
Partner Communications Ltd. (Nasdaq: PTNR; TASE: PTNR), which is not participating in the iPhone launch, will offer customers who sign up to buy iPhones at the company's website a multimedia kit, which includes speakers, an alarm clock, and iPhone charger.
Published by Globes [online], Israel business news - www.globes-online.com - on December 8, 2009
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