Personetics, which provides predictive interaction solutions for the banking industry, today announced that it has closed its series B funding of $11.5 million. Lightspeed Venture Partners led the financing with previous investors Sequoia Capital and Carmel Ventures.
Personetics will use the proceeds to increase sales and enlarge operations to meet the growing demand for predictive solutions that transform the digital experience for banking customers. Following the funding, Lightspeed Venture Partners partner Yoni Cheifetz will join the Personetics board.
Personetics CEO David Sosna said, “Personalizing the customer experience is a key initiative for banks as they look for ways to fully realize the benefits digital channels provide.”
Personetics’ predictive banking solutions leverage customer data and crowdsourcing analytics to create a real-time, robust customer view that can accurately predict customer intent and offer personalized services and recommendations.
Cheifetz said, “We engaged with Personetics and its existing investors because we were impressed with their technology, the high level of expertise the Personetics’ management team brings to the table, and their ability to deliver a solution to the financial sector that provides immediate value to their customers while reducing customer services costs.”
The company was founded in 2010 by Sosna and general manager Israel David Govrin.
Published by Globes [online], Israel business news - www.globes-online.com - on June 18, 2013
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