Insightera, which has developed a learning B2B personalization platform, has closed a $6.5 million round of financing to add real-time targeting and machine learning to marketing options. The funding round strengthens Insightera's solution for the shift in the industry to digital marketing channels as the primary battlefield for customer acquisitions. Investors were Lightspeed Venture Partners, Opus Capital and Glilot Capital, which also invested in Insightera's seed financing round.
Insightera says that its platform boosts conversion rates and accelerates customer acquisition by engaging inbound prospective buyers in real-time, based on digital body language and customer journey. This supports marketers' content strategy by automatically learning what prospective buyers want to see, even while they are anonymous. Insightera allows marketers to auto-engage their most valuable visitors with the best-matched content.
Insightera co-founder and CEO Mickey Alon said, "With the proliferation of data sources and digital touch-points the marketing playbook is changing. Insightera harnesses CRM data and digital body language, turning insight into action in real-time, accelerating customer acquisition."
Opus Capital general partner Dan Avida said, "Insightera's technology provides great value to its users by optimizing the communication with website visitors, leading to a significant increase in conversion metrics."
Published by Globes [online], Israel business news - www.globes-online.com - on June 30, 2013
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