UK private equity fund CVC Capital Partners is in advanced talks to buy an estimated 25% stake in Israeli digital advertising company ironSource for nearly $500 million, sources inform "Globes." ironSource declined to comment on the report. The deal will not see any extra money enter the company coffers but rather the existing shareholders will sell some of their shares. 45% of the company's shares are held by its founders - CEO Tomer Bar Zeev, and the brothers Itai, Eyal and Roy Milrad who set up the company in 2010. Other shareholders include Viola Ventures, which holds a 14% stake, North83, Disruptive Technologies, Saban Capital Ventures, Leumi Partners and Clal Industries. The company has raised $120 million to date. RELATED ARTICLES ironSource focus on mobile games pays off Chinese funds competing for $1b ironSource ironSource in talks on leasing Tel Aviv offices ironSource buys Supersonic for $150m ironSource is already a profitable company, which operates in two fields: distributing software for payment and mobile operations. The company's customers install software with a development kit for applications for presenting user tailored digital ads. Two years ago CVC acquired Teva's women's health portfolio for $703 million. Published by Globes, Israel business news - en.globes.co.il - on October 2, 2019 © Copyright of Globes Publisher Itonut (1983) Ltd. 2019
