Gett is extending its Gett Delivery service to additional communities. The company's goal is for this segment to account for 20% of its taxi business within a year, which would entail 200,000 deliveries a month (Gett makes over one million tax trips a month). Gett Delivery, which has been operating in Tel Aviv, Ramat Gan, Bnei Brak, and Givatayim since 2015, will extend its service to Ramat Hasharon, Herzliya, Petah Tikva, Bat Yam, Holon, and Rishon Lezion.
Gett promises that its messenger service will pick up a delivery within 10 minutes of its being ordered through the Gett app (according to company figures, the average arrival time is six minutes). The service is designed for businesses and private customers. Delivery prices are set according to a price list, with the calculation being NIS 20 for the first kilometer and NIS 4 for each additional kilometer. All payments must be made by credit card.
Gett's figures show that the rate of increase in the number of deliveries is 25% a month. Gett says that half of its deliveries are for private customers, a segment that has worked up until now primarily through taxi services, while most delivery companies make deliveries only for businesses.
Gett recently made headlines when it was reported that the company, together with Hadar-Lod Taxis, had won a Ben Gurion Airport tender for transporting passengers from Ben Gurion Airport by promising a 31% discount on the Ministry of Transport price list. At this stage, however, the discount will not be available, because the tender was canceled and carrying passengers from Ben Gurion Airport is now open to any registered taxi in Israel. Cancelation of the tender resulted from a dispute between Gett and Hadar-Lod about the viability of the discount on which the two companies based their winning bid in the tender and the ensuing protests by Hadar-Lod drivers.
Published by Globes [online], Israel Business News - www.globes-online.com - on June 8, 2017
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