The 2015 Media and Digital (MAD) Conference, Israel's leading conference in marketing, advertising, media, and Internet, held by "Globes" in cooperation with Orange, today revealed its brand rating for 2015 for the first time. The conference is taking place today in Tel Aviv.
Ilanit Hayut, the marketing correspondent for "Globes," presented the winner in the brands rating, Google Israel CEO Meir Brand. Google has been selected as the leading brand for the third consecutive year.
"Thank you very much, I'm very moved," Brand said. "I think this is the third year we're getting this prize, and we don't take it for granted. I want to thank Google's dedicated employees, who made us a strong brand
"I take it as a call to remember that in the end, our world focuses on how to maximize the value for consumers - whether in general, or something specific tailored to the consumer.
"I'm proud to announce that in the past few days, we've embarked on a special project to document and map the Israel National Trail. Thank you," Brand said on being awarded the prize.
Published by Globes [online], Israel business news - www.globes-online.com - on July 15, 2015
© Copyright of Globes Publisher Itonut (1983) Ltd. 2015