Israeli architectural firm tells Google: Alphabet taken

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AlefBet, which has been operating in Israel and abroad for 25 years, calls on Google to pick a new name for its holding company.

One day after Google's shock announcement of its major restructuring under the holding company Alphabet, Israeli architectural firm (א.ב.) said Google's new venture infringes on the trademark they have been using in Israel and abroad and called on the American search giant to pick a different name.

AlefBet CEO Kobi Bogin said "some of the projects we planned we built long before Google's founders dreamed of founding the company. A lot of thought went into picking this name and it is symbolic of our thorough work in planning new projects from the ground up."

Bogin stressed that, "for over two decades we have invested significant sums in building our reputation and now, it seems, we'll have to explain to everyone that we have no relations with Google."

The Israeli architectural firm explained that the identification with Google could cause problems and misunderstandings for its operations in several countries like China, which blocks all Google services, and others in which the American brand is not popular.

As such, AlefBet calls on Google's executives to change their decision and pick a name for the new holding company which is not already taken by others.

Published by Globes [online], Israel business news - - on August 12, 2015

© Copyright of Globes Publisher Itonut (1983) Ltd. 2015

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