Israeli predictive marketing company Mintigo has raised $15 million in a financing round led by Sequoia Capital. The startup generated 700% growth in 2015 - partnering with enterprise customers such as Oracle, Getty Images, Equinix, SolarWinds and Red Hat.
Mintigo has developed a cloud-based software platform that enables sales and marketing teams to use data and predictive analytics to increase sales. Mintigo's own data pool is now the deepest in B2B data sector, covering more than 200 million individuals and 15 million companies. The technology has also been successfully integrated with top marketing clouds including Oracle, Salesforce, Microsoft, Adobe and Marketo, lowering the total cost of ownership and speeding implementation.
Based in San Mateo, California and Ra'anana, Mintigo was founded in 2009 by CEO Dr. Jacob Shama, CTO Tal Segalov and VP Ehud Ben-Reuven.
Shama said, "Mintigo is growing fast because we have an innovative product with a large and valuable pool of data for B2B marketing and sales. We put all our attention into making our customers successful. And the results speak for themselves - Mintigo's revenue and platform usage both grew more than 7X in 2015. Our existing customers are renewing their subscriptions and increasing contract value with their renewals. These are all positive indicators of Mintigo's growth and momentum."
Mintigo's primary difference for B2B marketing and sales comes as a result of being able to quickly access the data that actually matters. A unit of data can best be described as "anything that makes a difference." The difficulty for marketers is knowing what that really means. "Many people think they are Data Scientists, but they are really Data Janitors just sweeping data around," said Segalov. "It's not about having the most data it's about having the right data, which is what makes the biggest difference in finding your best leads. Mintigo helps turn Data Janitors into Data Scientists."
Published by Globes [online], Israel business news - www.globes-online.com - on April 7, 2016
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