Web analytics co SimilarWeb buys US co Quettra

Or Offer

This is Israeli company SimilarWeb's third acquisition and as part of the deal it will open an office in Mountain View, California.

Israeli web and mobile analytics developer SimilarWeb has acquired Silicon Valley-based mobile intelligence company Quettra for about $10 million. This is Tel Aviv-based SimilarWeb's third acquisition and it will also enable the company to develop its presence in Silicon Valley.

Two months ago, SimilarWeb, which monitors and analyzes traffic on the web on both PCs and mobile, was chosen two months ago as one of "Globes" most promising startups of 2015. SimilarWeb's previous acquisitions were Swavvy and TapDog.

Founded in 2007 by CEO Or Offer and Nir Cohen, the company has raised $65 million to date include a $25 million financing round two months ago. Investors include South African media group Naspers and Lord David Alliance of the UK. SimilarWeb has tripled its workforce in 2015 to 300 in eight locations worldwide and expects to expand further in 2016 when it could also carry out an IPO. SimilarWeb, which calls itself "the rating company of the digital world" monitors 80 million sites and 3 million apps worldwide.

Quettra’s mobile analytics platform provides direct measurement for app developers to better understand their own users. The groundbreaking intelligence leverages deep mobile technology, to provide analysis, including brand affinities, inferred demographics, and the data that explains why users uninstall an app, helping to solve retention problems for developers. Their advanced understanding of the needs of app developers comes from the veteran Quettra team who came from leading companies like ex-Google, eBay and Microsoft veterans.

As part of the acquisition, SimilarWeb announced the opening of its Silicon Valley office in Mountain View, California. “We are always looking for ways to enhance our platform and incorporate the best talent and were so impressed by the amazing technology that the visionary management team at Quettra was able to develop” said Offer.

Published by Globes [online], Israel business news - www.globes-online.com - on December 10, 2015

© Copyright of Globes Publisher Itonut (1983) Ltd. 2015

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