Web traffic analytics co SimilarWeb acquires Swayy

Or Offer

Both startups are Israeli: Swayy mainly monitors traffic on social media.

Yet another acquisition of an Israeli startup in the latest wave of exits: Israeli website traffic and mobile analytics company SimilarWeb has acquired personalized content discovery platform developer Swayy, also an Israeli company, for several million dollars.

Swayy, which mainly monitors traffic on social media, was founded by CEO Ohad Frankfurt, VP Marketing Lior Degani, CTO Oz Katz and Chief Scientist Shlomi Babluki. The four will join SimilarWeb.

Swayy provides content social media recommendations for media managers based on community analysis , entries, and movement on the network.

The acquisition nearly took place 12 months ago but the talks have finally borne fruit. To date Swayy has raised $550,000 from Star Farm Ventures, Elevator Fund, and RSL.

SimilarWeb is in the throes of massive staff recruitment and hopes to hire 100 more employees by the end of 2016.

SimilarWeb founder and CEO Or Offer said that the company had grown from 70 to 200 employees over the past 12 months. He said, "Swayy's staff will help us deepen and improve the quality of our many products from concept."

Published by Globes [online], Israel business news - www.globes-online.com - on July 20, 2015

© Copyright of Globes Publisher Itonut (1983) Ltd. 2015

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