Landa Digital Printing converted major interest into orders worth €450 million at the drupe international printing trade fair in Germany. An estimated 200,000 visitors thronged to the Landa stand to catch a glimpse of its 20 daily live press demos.
Visitor enthusiasm translated directly into hundreds of sales meetings, with orders taken in all major geographical regions, including the Americas, Europe and Asia-Pacific. Landa reported numerous multiple-press deals, demonstrating market confidence in Landa and its Nanographic Printing presses.
Lando Digital Printing chairman Benny Landa said, “drupa 2016 will be remembered as the inflection point in the industry’s transition from mechanical printing to digital. In the past, digital printing vendors had to try to convince the market that digital is the way to go. Previously it was a ‘push’ selling motion. Now, for the first time, the situation has reversed. There is a very strong ‘pull’ from the market, driven by both customers and brand-owners, who are now demanding digital printing. It seems that the market leaders - in packaging, commercial printing and in publishing have come to the realization that they simply must go digital.”
He added, “For Landa Digital Printing, this market awakening has been particularly rewarding, as reflected in the substantial number of orders which we took at Drupa. Customers are telling us that no one comes even close to matching our quality, speed, substrate independence and print cost, which combine to create a tremendous value proposition.”
Landa Digital printing CEO Yishai Amir said, “Everyone is leaving drupa with the understanding that Nanography® is a game changer. It’s the only digital solution for mainstream printing and its quality, speed, any-substrate capabilities and print cost are unmatched. This is the reason printers, packaging converters and point-of-purchase specialists throughout the world ordered so many Landa presses - both sheet-fed and web."
Published by Globes [online], Israel business news - www.globes-online.com - on June 14, 2016
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