Mellanox goes to the market's hungriest player

Eyal Waldman Photo: Tamar Matsafi
Eyal Waldman Photo: Tamar Matsafi

The acquisition of Mellanox will considerably strengthen Nvidia's position in the global technological arms race.

Mellanox has been for sale for several months, and reportedly attracted the attention of Intel, Microsoft, and Xilinx, as well as Nvidia, which eventually bought it. Why did the company from Yokne'am arouse such interest from each of these major companies?

In order to understand this, it is necessary to understand the important role that Mellanox plays in today's computing world. At the dry technical level, Mellanox deals in the development and production of products for communications networks, meant for rapid transfer of data between servers and storage systems. It addresses the cloud and data centers market.

The entire world, and not just the technology sector or even enterprises in general, is at the start of an arms race. The goal: to build the infrastructure that will meet the computing needs of the era of artificial intelligence and Internet of Things, to be based on the fifth generation cellular infrastructure. This infrastructure is required both for businesses and for countries, in order to be able to run autonomous vehicles and smart cities, and to bring about breakthroughs in finance, science, and medicine. We are talking not just about the future, but also about the present, in the shape of growing dependence on the cloud both by individual users and by enterprises.

All this means the ability to store, process and transfer the mountains of data that the human race will generate, at the highest possible speed and the lowest possible cost. This is why, in the US-China trade war, semiconductor design and communications infrastructures are at the center of attention, with the two powers at the height of a declared race for world domination in artificial intelligence.

Fifth generation cellular networks will take care of speed of data transfer between end devices and data centers, mainly in the cloud. When it comes to processing speed within the data centers themselves, two factors are responsible, One is the processors. The other factor, less familiar to the general public, is the communications components produced by companies like Mellanox, which is not only the market leader in Ethernet, but is a long way ahead of the number two - Intel.

Two basic conditions prevail in the battle for computing supremacy. The first is that there is no player capable of supplying to itself or to others the whole chain of products required to ensure supremacy. They are all dependent on one other, in competition with one another, and sometimes both at once. The second is that the cost and difficulty of development and production work in favor of the strong players, and thus encourage a trend of mergers and acquisitions as a condition for survival. And so, in the past few years, the cake may have grown, but the number of players has steadily diminished.

A whole greater than the sum of its parts

Against this background, Mellanox's enormous importance can be better understood. For Intel, which was mentioned as a potential buyer, Mellanox is a competitor which it would have happily eliminated, adding its products to its arsenal, in which the outstanding acquisition is another Israeli company, Mobileye. Intel is a world leader in processors for desktop and laptop computers, and also for data centers. That is where the value it could have generated from an acquisition of Mellanox lies: strengthening of its position as a supplier of components for data centers - its own chips, and the Israeli company's communications components.

Then Nvidia entered the picture. Its technological interest in Mellanox stemmed from a similar place. Nvidia, contrary to its image, has for a long time been more than a graphics processors producer. In an interview with "Globes", Jeff Herbst, the company's vice president of business development, declared that it aspired to become the most important computing platform in the world. Nvidia is also entering Israel in a big way, nurturing its ties with the developer community here, and last October it even announced that it would set up a development center. At the first developers' conference that Nvidia held in Israel, eighteen months ago, its CEO Jensen Huang paid compliments on stage to Mellanox CEO Eyal Waldman.

Despite the similarity in technological motivation between Nvidia and Intel, their business motivations are clearly different. While Intel thought about removing a competitor from the field (a competitor that Intel tried and failed to beat), Nvidia has a huge appetite for moving up a league and getting onto the major companies' playing field. The whole formed by Nvidia and the Israeli company could be much greater than the entity that would have resulted from the swallowing of Mellanox by Intel. And unlike Intel, Nvidia will probably not encounter regulatory difficulties in completing the acquisition.

The idea of Microsoft as a potential buyer for Mellanox came from yet another place. Microsoft is one of Mellanox's main customers, buying cloud products from it. It would have wanted Mellanox not just in order to save costs and give itself a competitive advantage over Google and Amazon, but also in order to forestall the possibility of becoming substantially dependent on another global technology player. Nevertheless, Nvidia's motivation seems to have been stronger and clearer.

Will the price prove to have been low?

Nvidia is a younger company with fewer product lines, and so Mellanox's specific contribution to it is significant. Together with the Israeli company, Nvidia will be able to broaden its footprint in data centers, and compete head on with Intel. The combination of its artificial intelligence chips and Mellanox's high-speed communications components could turn out to be an effective infrastructure for the near future in technology.

Mellanox has in fact paired up with the hungriest and most agile player in the market, a step that will not only strengthen Nvidia's global standing, but could also strengthen the local semiconductors ecosystem by attracting investment and encouraging the founding of local startups in the field. The deal could thereby strengthen Israel's standing as one of the most important countries in this critical area. Nvidia's announcement states, "Once the combination is complete, Nvidia intends to continue investing in local excellence and talent in Israel, one of the world’s most important technology centers." Perhaps in the future an Israeli prime minister will yet stand on stage and complain, as happened in the case of the Google-Waze deal, that in retrospect $6.9 billion is a low sum for a deal like this, and Mellanox could have been sold for much more.

Published by Globes, Israel business news - en.globes.co.il - on March 11, 2019

© Copyright of Globes Publisher Itonut (1983) Ltd. 2019

Eyal Waldman Photo: Tamar Matsafi
Eyal Waldman Photo: Tamar Matsafi
Itay Raved  credit: Jonathan Bloom From a rooftop in India to running Tesla Israel

Itay Raved's career drifted from law to media consulting to acting, before he finally found his niche.

Dr. Adi Tzoref-Lorenz credit: Jonathan Bloom "My research says I don't accept there is no answer"

The death of a cancer patient spurred Dr. Adi Tzoref-Lorenz into developing the OHI index, which allows the diagnosis of the HLH side effect from cancer immunotherapy, based on two blood tests.

Dr. R  credit: Jonathan Bloom Wounded in his tank, now R develops protection systems

"I was close to death, but it sharpened my awareness of the products we develop for the IDF."

Ella Kenan  credit: Yossi Cohen A fighter of fake news about Israel

Ella Kenan saw online denial of October 7 happening straightaway. "I realized we had 24 hours, or we were doomed"

Liron Horshi credit: Jonathan Bloom Wiz's talent manager nurtures $1b workforce

Wiz's $32 billion sale to Google was rooted in the cloud security product if offers but could not have been achieved without the quality of its employees built by human resources chief Liron Horshi.

Yoav Shoham  credit: Eyal Izhar Yoav Shoham: AI isn't too smart, it's too dumb

AI21 Labs founder and CEO Prof. Yoav Shoham talks to "Globes" about dubious doomsday predictions, what should really concern us, and what could make Israel a global AI leader.

Record public company profits  credit: Tali Bogdanovsky Profits peak, but reckoning awaits

In what may seem a paradox, profits grew in almost every sector on the Tel Aviv Stock Exchange last year, but the boom was largely fueled by government spending.

Insightec COO and general manager Eyal Zadicario credit: Ness Productions After 25 years of losses Insightec focuses on profit

Insightec COO and general manager Eyal Zadicario tells "Globes" about himself and the Israeli ultrasound company's long battle to change the medical world.

Amit Shaked credit: Tomer Lesher Driven to succeed but balancing ambition with wellbeing

At just 14, cybersecurity company Rubrik VP Amit Shaked began a B.Sc. in Computer Science and Math and mapped out his entire future, which included IDF service in the 8200 unit, and an inevitable huge startup exit.

Advs. Roy Keidar and Netanella Treistman credit: Nicky Westphal AI blind spot startups can no longer afford to ignore

How AI governance can assist startups and enhance their ability to succeed.

Dr. Ola Gutzeit  credit: Ketty Hakim The doctor breaking new ground in fertility

"We know nothing about the female reproductive system," says Dr. Ola Gutzeit of Rambam Hospital. She seeks to change that, and hence change IVF for the better.

Google CEO Sundar Pichai  crediit: Shutterstock Why Google is paying so much for Wiz

Lagging its competitors in cloud and AI, and facing challenges to its core advertising business, Google could be looking to spend its way out of trouble.

Donald Trump speaking on the deck of the USS Gerald R. Ford  at its launch in 2017 credit: Reuters/Jonathan Ernst Houthis between hammer and anvil

President Trump appears determined to end the Houthi threat to shipping, while Iran has abandoned the last active arm of its "axis of resistance."

Prof. Douglas Irwin  credit: Inbal Marmari "We will all be poorer"

Prof. Douglas Irwin, an expert on international trade, talks to "Globes" about the impact of President Trump's tariffs policy, and what Israel can do about it.

Rooftop solar panels credit: Shutterstock Does it pay for homes to install rooftop solar panels?

As the Israeli government steps up efforts to encourage homeowners to produce their own electricity from rooftop panels, "Globes" investigates the advantages and pitfalls.

Dop Elbit banner at London's Allianz HQ credit: Reuters PA Images Violence against Israeli defense cos in UK escalates

"The Sunday Times" has investigated Palestine Action, a radical left-wing group that targets Israeli defense companies, their subsidiaries, and corporations and banks with any connection to Israel.

Twitter Facebook Linkedin RSS Newsletters גלובס Israel Business Conference 2018