OHT-Mobile has launched Lingui, its innovative, instant app localization solution. Lingui is a simple and free way to localize apps quickly without the need for extra manpower, complicated processes or even the requirement to send updates to the App store or Google Play. OHT-Mobile is a unit of One Hour Translation.
One Hour Translation CEO Ofer Shoshan said, “Having spent a lot of time and effort developing their application, one of the biggest challenges facing developers is how to make their applications accessible and engaging for users around the world. Lingui by OHT-Mobile allows developers to cut-out the time consuming and expensive process of localizing applications for multiple audiences."
Lingui simplifies the development process by inserting a few lines of code into the application that detects text in the UI and allows you to translate in a number of ways: automatic translation, professional human translation or crowd sourced translation. Once the translation process is complete, the update goes live instantly and everywhere allowing all app users to choose from all active languages.
Shoshan added, “Until now any newly translated apps would have to be uploaded to the relevant app stores, delaying the time to get the app to market. What’s more, users often had to update the app in order to get support for new languages or updated translation. With Lingui, your app translations and supported languages are managed on OHT-Mobile’s cloud. Updated translations or additional languages are simple and easy to add. There is no need to republish the app in the market or to update the app on the user’s device.” One Hour Translation is showcasing Lingui this week at the Mobile World Congress in Barcelona from March 2-5.
Published by Globes [online], Israel business news - www.globes-online.com - on March 1, 2015
© Copyright of Globes Publisher Itonut (1983) Ltd. 2015