Israeli company Outbrain has signed a multi-year deal with ESPN to deliver sponsored content recommendations to its users around the world, while taking advantage of Outbrain’s real-time analytics and insights capabilities.
The agreement will enable ESPN to fully leverage the scale of its worldwide digital audience, which averages more than 116 million unique visitors per month. Outbrain technology and recommended content will be presented to ESPN users as well as up-to-the-minute trending stories and informative branded content.
Outbrain’s platform empowers media companies to most effectively manage their own online content recommendations. The company will provide ESPN with predictive analytics tools to help improve engagement and performance, as well as content recommendations generated by its best-in-class technology that analyzes 6.9 billion bits of data daily.
ESPN will also leverage Outbrain’s huge publisher network to drive additional audiences across desktop, mobile, smartphone and tablet apps to its digital properties. ESPN will also be the first to take advantage of Outbrain’s newly launched publisher sales solution, allowing the ESPN sales group the ability to sell placements across all ESPN digital products globally via the Outbrain Engage platform.
ESPN Digital Media EVP John Kosner said, “Personalization is a core pillar in our mission to serve sports fans. As our global audience continues to grow, Outbrain provides high-quality products with scalable solutions."
Outbrain cofounder and CEO Yaron Galai said, “ESPN holds a truly unique position in digital media. Outbrain is a full platform solution that is able to meet all of ESPN’s Content Discovery and audience growth needs. As such, we’re confident that our ingenuity and continuous product innovations will enable ESPN to continue to build more personalized content experiences across the globe.”
Outbrain serves more than 190 billion recommendations per month to consumers in more than 150 countries. Outbrain partners with publishers and marketers in more than 55 countries, including the US, UK, France, Japan, India and Brazil.
Published by Globes [online], Israel business news - www.globes-online.com - on March 27, 2015
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