Roman Abramovich leads $21m investment in AnyClip

Roman Abramovich

The Jerusalem based company hopes to strengthen its position in online video marketing and advertising.

AnyClip Media has closed a $21 million financing round led by new investor Roman Abramovich's Ervington Investments, and Limelight Networks (LLNW), a global leader in digital content delivery. Previous investors Jerusalem Venture Partners (JVP), GTI, and others also participated in this funding round. AnyClip Media has developed a content marketing platform for distributing premium branded video.

Investors also include executives and business leaders such as Bob Pittman and Sony Corporation of America former president and CEO Mickey Schulhof, GTI and others. LeumiTech, the high-tech arm of Bank Leumi (TASE: LUMI), will be the supporting Bank for AnyClips growing activities.

This is by no means the first time Abramovich has invested in an Israeli startup. His other Israeli investments include: Smartphone battery developer StoreDot; pipe inspection company AcousticEye; music startup Music Messenger; on-demand transit company Via; and angels investment company iAngels.

AnyClip president and CEO Oren Nauman said, With this additional funding, we will continue to build on our revolutionary technology platform to provide publishers, advertisers and content owners with the most advanced and secure solutions for effective global distribution of online video. Combined with the increased growth in mobile video and OTT solutions, we are positioned at the center of the fastest-growing sector of the advertising industry.

Founded in 2008 in Jerusalem by MK Erel Margalit, and Mickey Schulhof, the company has also opened offices in New York. The company has 50 employees, 90% of them in Israel.

AnyClip Medias powerful, in-stream content targeting technology enables content owners, advertisers and publishers to distribute their branded video entertainment to target audiences across over 200,000 sites. This results in increased revenue for publishers, blending premium video and ads to drive user engagement, average time on site, and average watch time.

This funding comes at a significant time as AnyClip is experiencing accelerated growth following a transformation led by Nauman. Content owners, marketers, and advertisers are leveraging the platform to serve premium video to 40-80 million unique global consumers monthly. According to a study by the IAB, digital video ad spending will increase 46% in 2015 to $10.3 billion.

AnyClip will using the new investment to bolster its TripleMatch technology that dynamically matches relevant playlists to website verticals and audiences, thus providing ideal inventory for targeted advertising.

AnyClip Media chairman and JVP general manager Gadi Tirosh said, We are impressed by AnyClips leadership, cutting-edge technology built for all screens, and forward-looking vision for the future of online advertising. The platform not only serves audiences with relevant, targeted videos but also ensures brands that the content will actually be seen by viewers in a brand-safe environment.

AnyClips technology creates unique distribution and advertising opportunities by analyzing every video and extracting data from 50 categories and 200+ subcategories while storing billions of metadata points in a searchable online database. Its intelligent video players index the contexts of web pages, enabling its Sense and Match technology to curate custom playlists, which include targeted advertisements paired with engaging premium video content, viewers want to watch.

AnyClip Media is consistently listed as a top content property in comScores Video Metrix, alongside industry leaders like Google, Facebook and Yahoo. Last year, the company launched its SafePlay technology, designed to improve the transparency, viewability and brand safety of online video advertising inventory.

Published by Globes [online], Israel business news - www.globes-online.com - on July 14, 2015

Copyright of Globes Publisher Itonut (1983) Ltd. 2015

 
Roman Abramovich
Roman Abramovich
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