Israeli home water maker SodaStream international (TASE: SODA; Nasdaq: SODA) has launched its new home beer system, the Beer Bar. The brand allows consumers to make quality home-crafted beer using sparkling water and a unique beer concentrate.
The Beer Bar was unveiled with a light beer called Blondie that the company claims has a smooth authentic taste, and a hop filled aroma. The Beer Bar enables consumers to concoct crafted beer in seconds by adding Blondie concentrate to Sparkling Water. Blondie contains 4.5% alcohol by volume, the average level found in most global beer brands. A one liter Blondie bottle yields approximately three liters of beer
"We are excited to launch a brand dedicated to serving the global growing trend of home crafted beer," says Daniel Birnbaum, Chief Executive Officer of SodaStream. "Our core carbonation technology and distribution infrastructure provide a great platform for us to extend our business into this emerging category, and we choose to do so with a dedicated beer brand."
SodaStream chose to first launch the Beer Bar in some of Europe's beer capitals. The product is available in SodaStream Germany's online store www.sodastream.de and at leading retailers in Switzerland. Other markets are expected to launch the Beer Bar in late 2016 and 2017.
The company's share price rose 10% on Nasdaq yesterday following the announcement and was up an additional 11% in premarket trading today.
Published by Globes [online], Israel business news - www.globes-online.com - on May 31, 2016
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