Taboola launches tool for personalizing news homepages

Adam Singolda Photo: Kfir Ziv

The Homepage For You platform complements existing ability to edit news homepages with a new AI layer that presents content readers might find more relevant.

Israeli content recommendation company Taboola (Nasdaq: TBLA) today announced of a publisher platform that adds AI to power editorial recommendations on publisher homepages. Taboola said that the platform is already being used by some of the world’s leading media organizations.

In the battle with social networks for reader attention, the new platform called "Homepage For You" enables news editors to power their homepages, their most visited and prominent section of their website, to capture attention by leveraging Taboola’s advanced AI and proven recommendation platform. This is the same technology that is already used by over 9,000 global publishers.

Homepage For You complements existing ability to edit news homepages with a new AI layer that presents content readers might find more relevant and personalized to their interests. With it, publishers can continue to maintain their editorial integrity, while enabling readers to find more relevant content during every visit, resulting in increased readership and engagement.

Leading global publishers including McClatchy, The Independent, and Estado de Minas are among early partners leveraging Homepage For You to improve homepage click-through rate (CTR), page views, bounce rates, and more. In a beta test, publishers saw a 30% - 50% increase in CTR for homepage sections personalized by Taboola.

Homepage For You is part of Taboola Newsroom, an offering that provides unique insights sourced from Taboola’s dataset of 500 million daily active users, which inform how to create more engaging content and discover new coverage areas that drive loyal readership.

Taboola said that Homepage For You was built in collaboration with dozens of the world’s top publishers, based on feedback from working closely with editorial teams to understand their key priorities, concerns and business drivers across nearly every market.

Taboola CEO Adam Singolda said, "With more than 89% of digital businesses investing in personalization, and social media platforms like TikTok using AI to engage younger audiences to discover videos, it’s clear that people love experiences made just for them. If you open up a social media app, you are greeted with content you really want to see. For publishers, the most loyal readers are those who visit a homepage directly and look for editors to tell them what’s important for them to know. Taboola should bring AI to every homepage in the world and help drive reader loyalty. With our proven recommendation platform and AI, coupled with the rest of our publisher offerings, we are taking a truly holistic approach to drive faster and bigger growth to the open web, and our publisher partners."

It is exactly one year since Taboola announced that it would start trading on Nasdaq through a SPAC merger. The merger was completed in June at a company valuation of $2.6 billion but since then the company's value has been cut in half to $1.275 billion, although Taboola's share price is up 9% in pre-market trading.

Published by Globes, Israel business news - en.globes.co.il - on January 26, 2022.

© Copyright of Globes Publisher Itonut (1983) Ltd., 2022.

Adam Singolda Photo: Kfir Ziv
Adam Singolda Photo: Kfir Ziv
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