Three months after posting jobs listings seeking Israeli salespeople willing to relocate to its Dublin offices, Twitter is taking its first steps toward penetrating the Israeli advertising market.
The company has chosen to employ the services of veteran public relations firm Triwaks, in order to help it succeed in entering the local market and promoting its advertising products among Israeli advertisers and brands.
Triwaks, founded by Moshe Triwaks and managed by Daphna Triwaks, will work with Twitter’s Dublin offices. Thus, Twitter joins Triwaks’ list of international customers, alongside Visa Europe, Qualcomm, Ford, United Airlines, and KLA-Tencor.
Twitter’s move comes one year after its top competitor, Facebook, carried out a similar process, and hired a local PR firm to promote its operations in Israel among local advertisers and marketers.
Published by Globes [online], Israel business news - www.globes-online.com - on May 12, 2014
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