Cofix (TASE: CFX) cafe chain reported today that its subsidiary Urban Cofix has established a sub-chain called Cofix Be'Ir (Cofix in the City) for haredi ultra-Orthodox customers. Cofix, which was founded three years ago, offers all its products for NIS 5 including coffee and sandwiches and has 148 branches throughout Israel with 13 more set to open.
The new outlets for the ultra-Orthodox will have Badatz kosher certification from the Jerusalem haredi community and operate on a take away basis with no seating in the cafes. The menu in the new chain will be identical to those in the existing cafes.
In the first stage, six existing Cofix branches in Bnei Brak will be converted into Cofix Be'Ir outlets. Cofix plans to expand the network by converting 20 cafes in Jerusalem and other cities and setting up new branches in areas with large concentrations of ultra-Orthodox Jews.
Cofix owner Avi Katz said that the new chain would bring about a major change in the way the Cofix brand is looked at by the haredi community. He said, "We're talking about a process that has been developed over long months while understanding the major market sector of haredi consumers and creating a consumer concept with the highest levels of kashrut."
Published by Globes [online], Israel business news - www.globes-online.com - on August 29, 2016
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