Dov Moran's new start-up lets consumers record calls

Users of the app can record conversations with service representatives on the company's server.

Dov Moran has not rested since modu, today presenting (service in Hebrew), a social network for consumers. "Service always sounds like a plague. You have to wait a long time on telephone, and when the conversation is over, you're not sure what you were promised," says Moran. "We want to help both the company and the customer. We want to help people get through a service experience, whether it was good or bad." is available as an app for Android and Apple devices, and will soon also be available for Microsoft Windows Phone devices. Microsoft Corporation (Nasdaq: MSFT) is also financing the development's app for tablets and smartphones based on Microsoft's operating system. Moran says that the app is initially designed for the Israeli market, but that he intends to reach other markets as well. allows a user to automatically record conversations with service representatives on a company's server. On the social side, the application can indicate how much friends pay for their service plans, and compare a customer's current payment to his or her service provider. It is also possible to write recommendations, negative opinions, and offer opinions about the service representatives.

A problem with the service is that a customer has to input a service plan's details, level of service, and all the terms offered by the representative. Details about the company, hours, and date are input automatically. is working on an application that will also monitor waiting time and add it to the customer's database. has eight employees, and has raised less than $1 million. Moran says that's business plan is based selling the data on the quality of service to services providers. The service is free for users.

Published by Globes [online], Israel business news - - on May 21, 2012

© Copyright of Globes Publisher Itonut (1983) Ltd. 2012

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