Apple-style Rehovot campus: Excitement and opposition

Planned Rehovot campus  / Imagin: Rosenfeld-Arens architects
Planned Rehovot campus / Imagin: Rosenfeld-Arens architects

The plan involves 6,500 housing units and 700,00 square meters of business and commercial space in the east of the city.

Another public meeting took place on Tuesday to discuss a development plan for eastern Rehovot. The city's engineering department is excited about it. The plan, which involves 1,200 dunam (300 acres), 6,500 housing units, and 700,000 square meters in business and commercial space, has great economic potential. Rehovot Mayor Rahamim Malul, who also heads the city's engineering department, is a major supporter of the plan.

Rehovot envisions the construction of a new science campus, a science and technology center, to rival the Weizmann Institute of Science. The plan is reminiscent of Apple's headquarters in Cupertino, California. On the other hand, the public is not completely enthusiastic. A group of architects, urban designers, environmental activists, and residents are even angry about the plan, and are devising a strategy for thwarting the plan, or at least reducing its proportions.

The new complex is located on privately owned agricultural land east of Begin Road, which currently constitutes the city's eastern boundary. The plan, designed by Rosenfeld Arens Architects, was selected in a closed architectural competition in May conducted by the Rehovot municipality.

The plan is being promoted in cooperation with Apartment for Rent - The Governmental Company for Housing and Rental, in the framework of the National Committee for Planning Priority Housing Areas (Priority Housing Area 3003). Approval of the plan is expected within a year, with construction slated to begin in five years.

Rehovot municipal engineer architect Dalit Harel explains that up until recently, the agricultural land on which the new neighborhood will be located, which has 5,000 dunam (1,250 acres), was not included in the Rehovot municipal development area. "When Tama 35 was recently revised, we requested an expansion of our territory in order to accommodate new construction. All of the land reserves in the city have been used up. We decided that we would build on these 1,000 dunam. This is privately owned agricultural land to which no noise restrictions from the nearby Tel Nof base apply."

Harel emphasizes that one of the plan's advantages is that planning is being furthered in the National Committee for Planning Priority Housing Areas framework, which makes "planning faster. Most planning is with the District Planning and Building Commission, which takes many years. Planning through the National Committee takes two-to-three years, peak speed for approving a plan on such a scale in Israel. Quite a few plans that go through the District Commission take 10 years or even more, and by the time they are approved, you forget where you began and where you finish. It's a long road. Here, you race quickly, at an insane pace."

"Globes": What is the word "campus" doing in the context of a neighborhood in eastern Rehovot?

Harel: "In my opinion, a campus is something that includes quite a few uses. Some people call it 'multi-use,' a concept deeply implanted in the new urbanism. The city can allow commerce on the ground floor, businesses on the first floor, and residences above. You can be living on the top floor of a tower, press a button in the elevator, go down and put your kids in the kindergarten, go down a few more floors, and get to the commercial floor. A tower like this is a kind of utopia. The campus is an idea that puts most uses together, but also a focus."

Architect Mendy Rosenfeld, who originated the urban campus idea, emphasizes that the planned campus will be different from the closed-in Weizmann Institute. He compares it to the New York University campus. "There's no fence, and you don't have to present a student card. You move freely wherever you want."

Rosenfeld explains that when you plan a city on agricultural land, it always tweaks your conscience. "Sometimes, there's no choice. As much as I advocate inside growth, it's not the only solution. Sometimes, you have to grow out without causing too much environmental damage, in a way that the plan will be a continuation, or a single continuity with the existing city."

The Rehovot agricultural colony was based on a network of orthogonal streets - one main street, and streets perpendicular or parallel to it. Rosenfeld explains that this is the main anchor for the plan he proposed: "Every street that existed historically continues into our plan, and from there to nature, to the landscape. Today, Begin Road is a catastrophe. The city goes into a concrete wall. Since people drive 70 kilometers and hour here, they put in an acoustic wall. The plan is to take this wall down. Begin Road will become a city street. We're piling construction on this street and putting in enough intersections to make it a lively urban road."

When I try to understand where the round form of the colossal building they call a "campus" comes from, Rosenfeld directs my attention to an aerial photograph showing the adjacent agricultural land by means of giant radial water sprinklers. "Its main idea, which is why it's round, is for it to include in it all the technology functions, with incubators, residences, commerce, and culture. I'm not embarrassed to say that this could compete with the Weizmann Institute. The urban campus has to compete with not just Rehovot or Tel Aviv. It's something that should compete globally. The round park surrounding it is infinite. You can always go inside, and also continue. You enter and exit. There's something mystical about a circle. The round building creates entry bridges. In other words, when you come to Rehovot, you cross it underneath," Rosenfeld says.

Harel adds that the round building can become a new urban icon. "Just like Bilbao started with one building by Frank Gehry that created a buzz for the city, this building can create a buzz for Rehovot's urbanism. It can recharacterize the city," she exclaims.

Why is it necessary to build a new section outside the city when the existing city could have been made denser? In the end, you have more business districts that did not realize all of their potential.

Harel: "We already proved that we have used up all of the available space within the city boundaries. Urban renewal has a different pace. The spaces are not available for construction. The speed at which a city is renewed within itself is very slow. For example, we have a great urban renewal plan on Herzl Street called the Binyamin Yaakov site with 11 buildings from the very beginning of Rehovot as an agricultural colony. All of them are marked for preservation. The plan was approved six years ago, and has almost expired. We contacted the District Planning and Building Commission, and renewed it a second time in order to avoid losing it. There are so many owners there that we can't manage to get the plan off the ground. We also see urban renewal plans taking a great many years to be approved. It takes a very long time for the landowners to be assembled as developers."

Why does Rehovot need so many businesses?

Harel: "The Paz Economy and Engineering company analyzed for us the relation between the number of residents per square meter of residences. We have reached a situation in which we're lower on the scale than Yavne and Rishon Lezion. The tests say that just like a plan should take care of the residences within it, and also public areas like kindergartens and schools, It should also reserve a portion for business so that the city can function and not go bankrupt. Residents are greedy in their needs, so business is also needed. Every residential plan also has to provide business; otherwise, the city runs a deficit."

Published by Globes, Israel business news - en.globes.co.il - on September 1, 2019

© Copyright of Globes Publisher Itonut (1983) Ltd. 2019

Planned Rehovot campus  / Imagin: Rosenfeld-Arens architects
Planned Rehovot campus / Imagin: Rosenfeld-Arens architects
Israeli apartments Credit: Shutterstock Apartments sold and rented

A selection of recent real estate deals in Israel in Tel Aviv, Holon, Rehovot, Kiryat Tivon, Shlomi and Beersheva.

Dano Ben-Hur credit: Dror Sithakol Statisticians contradict BoI on housing finance deals

The Central Bureau of Statistics insists the impact of 20/80 buy now pay later financing deals on the real estate market and housing prices is minimal.

Eilat's old airport Photo: Shutterstock Building set to begin on former Eilat airport land

2,469 housing units will be built as well as 2,776 hotel rooms, 88,000 square meters of office space and 95,000 square meters of commercial space.

Israeli apartments Credit: Shutterstock Apartments sold and rented

A selection of recent real estate deals in Israel in Givatayim, Ra'anana, Modiin-Maccabim-Reut, Gedera, Kiryat Shemona and Ashkelon.

Airbnb credit: Reuters Knesset ignores Airbnb tax evasion loophole

The Israel Hotels Association has slammed the government's indifference to tax evasion by Airbnb landlords, which it insists promotes unfair competition.

Sde Dov credit: Guy Yehieli Tenders close for 2,744 more homes in Sde Dov

Four tenders closed last month for the north Tel Aviv district saw a decrease of about 40% in the prices of land, and there is great interest in the prices these latest tenders will fetch.

Tel Aviv credit: Shutterstock Rent rises moderate due to emigration and reserve duty

Rents only rose 4% in 2024, the Bank of Israel reports, despite the large number of evacuees, due to the negative migration balance and the large number of young people in the army reserves.

Africa Israel Residence CEO Ronit Eshed Levy credit: Cadya Levy "Jewish communities want to move together to Jerusalem"

Africa Israel Residence CEO Ronit Eshed Levy told the Globes Going Long on Israel investment conference about urban renewal in Jerusalem.

Israeli apartments Credit: Shutterstock Apartments sold and rented

A selection of recent real estate deals in Israel in Tel Aviv, Netanya, Rishon Lezion, Tirat Carmel and Sderot.

Supervisor of Banks Daniel Hahiashvili   credit: Eyal Izhar, Shlomi Yosef  processing: Tali Bogdanovsky BoI moves to restrict developers' financing offers

Supervisor of Banks Daniel Hahiashvili sees growing risk in bank loans subsidizing new home purchases.

Check Point offices credit: Shutterstock Check Point, Israel Canada buying NIS 800m Tel Aviv site

The two companies are expected to win a tender by the Tel Aviv Municipality for land zoned for residential and office construction in the Bitsaron neighborhood.

Inflation  credit: Tali Bogdanovsky Unexpectedly low February CPI reading cuts inflation

While inflation in Israel in the 12 months to the end of February 2025 is lower than forecast, housing prices continue to rise.

Bavli Park penthouse credit: Eyal Tagar Tel Aviv Park Bavli penthouse sells for NIS 43m

A 44th floor penthouse in one of the two towers in businessman Yitzhak Tshuva's Park Bavli project has been bought by an Israeli businessperson.

Tel Aviv credit: Shutterstock Supply of unsold new homes hits record

Israel's real estate market is sliding into recession with 78,000 unsold new apartments in January, the Central Bureau of Statistics reports.

Real estate agencies illustration: Tali Bogdanovsky credit: Eyal Izhar Too many agents and too few housing deals in Tel Aviv

There were 2,270 second-hand homes sold in Tel Aviv last year, while the city has 2,566 registered realtors, "Globes" finds.

Ramat Hasharon house in Ankor Street credit: Leanna Rose Ramat Hasharon house sells for NIS 12.4m

The 240 square meter, five-room semi-detached house on two floors is on a 430 square meter lot in the Neve Rom neighborhood.

Twitter Facebook Linkedin RSS Newsletters גלובס Israel Business Conference 2018