TailorMed remedies financial side effects of drugs

Srulik Dvorsky and Adam Siton Photo: Inbar Levy
Srulik Dvorsky and Adam Siton Photo: Inbar Levy

TailorMed's system estimates treatment costs, finds people willing to pay for them, and fills out financing requests for cancer patients.

"Financial toxicity" is the name attached to especially expensive drugs that bankrupt patients and destroy their families' finances. This "side effect" is so severe that it sometimes causes patients to stop taking a drug, even if the drug improves their health. Financial toxicity is potentially lethal, and can lead to premature death.

"Life-saving drugs and drugs that prevent disability have become significantly more expensive in recent years," says TailorMed founder and CEO Israel (Srulik) Dvorsky, who is attempting to remedy the situation. "The insurance companies and health funds roll far more than the cost onto the end consumer. This is a worldwide trend, but it is particularly prominent in the US. Barack Obama's health reform brought many more people into health insurance. In order to cope with this, insurance companies have raised their premiums and deductible amounts many times over."

Dvorsky says that the US payment system, in which patients do not even know how much they will eventually pay, makes it very difficult for them to compare prices for their entire treatment package.

Financially adapted treatment

TailorMed in effect gives patients online financial counseling. "There are options for alternative financing today for patients unable to meet the payments," Dvorksy says, such as accessibility programs of pharma companies, in which the companies are sometimes willing to pay the patients' share in order to obtain the share paid by the insurance company, and volunteer organizations and government programs that open and close, which must be monitored. It is sometimes possible to switch to a more worthwhile insurance policy after the patient becomes sick.

"Hospitals have begun employing financial advisers for their patients. Their job is above all to understand how much the treatment will cost, verify that the patient can afford it, and then refer the patient to other treatment options. This is all done manually, however, based on the consultant's knowledge, like former travel agents. Our system selects the optimal package accessible to the patient, finds the possible financing sources, and fills out the forms for him or her for submitting requests for alternative financing," Dvorsky explains. The system also fits in with human advisers, who examine the feasibility of the results and improve them.

According to Dvorsky, the system is technologically complex, because it also includes predictive options. "For example, if you have a background disease that increases the risk of complication in the planned surgery, it might be worthwhile for you to intervene in the background situation first. That might be more worthwhile," he says.

"Globes: Who pays for the systems

Dvorsky: "Payment is collected from the hospital. It's worthwhile for them, because we reduce their bad debts - the cases in which a person received the treatment, but is unable to pay for it. Hospitals are usually unable to throw out patients. They treat someone who is already there, leaving the question of debt until afterwards. 7-10% of the debts to the hospital are therefore bad debts. According to our experience so far, our system can reduce the extent of bad debts by a large percentage, amounting to thousands of dollars per patient."

Treatment of cancer first

TailorMed was founded only 18 months ago. It entered the Sanara Ventures incubator belonging to Teva Pharmaceutical Industries Ltd. (NYSE: TEVA; TASE: TEVA) and Philips, and is now one of its most prominent companies. Dvorsky and CTO Adam Siton, the company founders, met in the technology units of the IDF intelligence corps, but Dvorsky has a decade of experience in stroke treatment company Brainsgate, where he was VP R&D for several years. "I also accompanied several relatives in their diseases, and that's the best way, or the worst way, to learn firsthand about the pain and the need in this area," he says. Among other things, Siton headed the mobile section in personal lists company Any.do.

TailorMed hopes to finish the year with commercial installation in 10 hospitals, mainly those that treat cancer. The company's system is now specifically adapted to cancer, but in the future, it will also provide a solution to treatment of other diseases.

Published by Globes, Israel business news - en.globes.co.il - on December 18, 2018

© Copyright of Globes Publisher Itonut (1983) Ltd. 2018

Srulik Dvorsky and Adam Siton Photo: Inbar Levy
Srulik Dvorsky and Adam Siton Photo: Inbar Levy
Knesset passes 2025 budget credit: Noam Moskovitz Knesset Spokesperson Knesset approves 2025 state budget

The NIS 620 billion budget has ballooned by NIS 100 billion and will rely on a fiscal deficit of 4.9% of GDP.

Arkia aircraft credit: Arkia Arkia to introduce business class on New York flights

For the first time in its history Arkia will operate business class with round-trip Tel Aviv New York tickets starting from $3,500.

Minister of Finance Bezalel Smotrich and Minister of Transport Miri Regev  credit:  Marc Israel Sellem, The Jerusalem Post Deal: Gush Dan congestion charge for Kiryat Shemona railway

Miri Regev is close to final agreement with the Ministry of Finance on funding for her pet project in return for removal of her objection to the congestion charge.

Yoni Assia  credit: eToro PR Trading platform eToro set for IPO

The company has filed a prospectus with the SEC, showing that its revenue tripled in 2024, with 96% deriving from crypto trading.

Africa Israel Residence CEO Ronit Eshed Levy credit: Cadya Levy "Jewish communities abroad want to move together to Jerusalem"

Africa Israel Residence CEO Ronit Eshed Levy told the Globes Going Long on Israel investment conference about urban renewal in Jerusalem.

Volkswagen credit: PR VW announces huge collaboration with Mobileye

A new advanced driving assistance system will be installed in millions of cars annually.

Tue: Energean leads gains as TASE edges higher

Energean and Delek Group led the rises today while Strauss Group and ICL led the declines.

Volumes peak on Tel Aviv Stock Exchange

Greater optimism in Israel and a shift away from US markets have brought trading volumes in Tel Aviv to a historical high, but will the trend be sustained?

Ishay Davidi credit: Cadya Levy FIMI CEO: Foreign investors flocking back to Israel

Ishay Davidi told the Globes "Going Long on Israel" Conference that investors who pulled out of Israel after October 7 have begun returning in large numbers.

Shekels credit: Shutterstock Vladerina32 Shekel rebounds on volatile forex market

Without a further trigger, such as an escalation on the security front or a further deterioration in political stability, there is no expectation in the market for foreign exchange turmoil.

Wix Credit: PR Wix employees gain $102m on options

The intrinsic value of options exercised by Wix employees in 2024 rose to $102 million from $19.5 million in 2023.

Tel Aviv Stock Exchange credit: Shutterstock Tel Aviv stocks: Rebound or long slide?

Statistics show a two-thirds chance of high returns after a steep one-day fall. Yields on Israel government bonds are rising sharply.

Carrefour Israel branch credit: Bar Lavi Heavy debt pushes Carrefour Israel to continued losses

Despite improved sales, the supermarket chain reported a loss of NIS 113 million in 2024.

Attorney General Gali Baharav-Miara credit: Eyal Izhar AG slams gov't for seeking to be above the law

Attorney General Gali Baharav-Miara did not attend the cabinet meeting, which unanimously passed a no confidence vote in her.

Prime Minister Benjamin Netanyahu and Shin Bet head Ronen Bar  credit: Government Press Office/Kobi Gidon Histadrut chair: I won't sit quietly if gov't ignores court

Histadrut chairperson Arnon Bar-David has joined calls from Israel's business world for the government to respect the High Court of Justice ruling suspending the dismissal of Shin Bet chief Ronen Bar.

Yali Rothenberg  credit: Cadya Levy Accountant General: No prospect of rating upgrade

Ministry of Finance Accountant General Yali Rothenberg sees 2025 as a stabilizing year for Israel's debt:GDP ratio.

Supervisor of Banks Daniel Hahiashvili   credit: Eyal Izhar, Shlomi Yosef  processing: Tali Bogdanovsky BoI moves to restrict developers' financing offers

Supervisor of Banks Daniel Hahiashvili sees growing risk in bank loans subsidizing new home purchases.

Twitter Facebook Linkedin RSS Newsletters גלובס Israel Business Conference 2018