Toyota invests in Guardian Optical Technologies

Toyota Photo: PR
Toyota Photo: PR

The Israeli startup, which is developing an optical sensor for car interiors, has raised $5.1 million.

Toyota is one of the investors in Israeli startup Guardian Optical Technologies, which has announced that it completed its first financing round, in which it raised $5.1 million. Guardian Optical, which was founded in 2015, has developed an optical sensor for the interior of a vehicle that makes it possible to detect very small movements and create video data and a depth map of the vehicle. Guardian Optical founder and CEO Gil Dotan says that the sensor's quality and diverse uses make it possible to reduce the number of sensors installed in each car. Reducing the number of sensors is expected to save $20 on the production of each car and $200 million a year in total savings for the auto industry.

Toyota invested in the round through the Mirai Creation fund, which it founded two years ago with the SMBC bank and the Sparx investment group. Toyota provides most of the fund's financing, but the fund's manager is Sparx CEO Shuhei Abe. Following the financing round, Abe said, "Our task is to support innovative companies with clear growth potential that are likely to lead the field decades into the future. We expect the technology developed by Guardian Optical to continue developing and succeeding, and we expect to be part of its success."

Speaking about the financing round, Dotan told Globes," This is the first time that they are investing in an Israeli company, and it makes me feel very proud. Toyota is a very intriguing and supportive investor." Beyond the pride and the improved access to the auto manufacturers market, the investment is also important as an early sign of a possible future acquisition of Guardian Optical by Toyota, similar to the acquisition of Herzliya-based Visualead by Alibaba two and a half years after Alibaba first invested in the Israeli company.

About the product itself, Dotan said, "There are many great sensors companies providing the automakers with eyes for understanding what is happening outside the vehicle. We're giving the automakers the ability to understand in depth the situation within the vehicle. Our vision is to create the ultimate sensory platform within the vehicle that will enable the manufacturers to be better aware of the passengers, and thereby to improve the travel experience, offer services during the time we spend in the vehicle, and improve safety."

According to Dotan, Guardian Optical is in constant contact with several manufacturers with the aim of installing its sensor early in the next decade. One of the challenges is to write a specification to which other suppliers of auto manufacturers will adapt themselves. "What is special about our sensor is that it makes it possible to eliminate special sensors for each system, for example the sensors for air cushions and seat belts," Dotan explains. "We are able to achieve high resolution for a very large amount of information, and this has great business value. For example, one of the uses is monitoring the behavior of passengers in the autonomous cars that will soon be on the road in order to adapt the passenger compartment to the new way in which travel will take place. Another use is for autonomous vehicle fleets, which will be able to tell remotely exactly when passengers entered and exited from their cars. Still another possible use of the sensor is making sure that no one has been left inside the car, such as children in the back seat."

Tel Aviv-based Guardian Optical has 14 employees, most of them physicists and algorithm developers. The company chairman is Alon Atsmon, former VP technology strategy at Harman International, whose Israeli branch has acquired companies in cyber security and software updating for the auto industry in recent years. Guardian Optical plans to increase its staff to at least 30 in the coming year, a challenge that the company calls "good troubles," given the intense competition for technology personnel. The company hopes that the technological challenge and high profile of the autonomous vehicle industry will tempt the best physicists and algorithm developers, "because we're doing something good in the world."

Published by Globes [online], Israel Business News - www.globes-online.com - on December 4, 2017

© Copyright of Globes Publisher Itonut (1983) Ltd. 2017

Toyota Photo: PR
Toyota Photo: PR
groundcover founders credit: Yossi Yarom Israeli observability co groundcover raises $35m

groundcover has developed a “Bring Your Own Cloud” (BYOC) observability solution, redefining the architecture of a modern observability platform.

Tel Aviv Stock Exchange credit: Shutterstock MagioreStock Foreign investment in TASE hits five-year high

Foreign investors have been flocking to the Tel Aviv Stock Exchange in recent weeks, the TASE research department tells "Globes."

Elbit Systems tank turret systems credit: Elbit Systems Elbit Systems wins $100m tank turret systems deal

The Israel defense electronics company will supply its advanced UT30 MK2 unmanned turret systems to General Dynamics European Land Systems (GDELS) to be supplied to a NATO European country.

Tomer Weingarten Photo: PR Trump targets SentinelOne exec in act of revenge

The US administration has suspended the security clearance of the company's chef intelligence and public policy officer Chris Krebs and everyone associated with him.

Tel Aviv Stock Exchange share prices rising credit: Tali Bogdanovsky TASE opens sharply higher after Trump U-turn on tariffs

The pause is being interpreted as a climb down after US President Donald Trump admitted he had made the move to calm the markets.

Ashot Ashkelon credit: Ministry of Defense Up 250%, Ashot Ashkelon wins another Defense Ministry order

The Israeli defense company's share price has risen 250% in the past three years since FIMI Opportunity Funds acquired control.

Liad Agmon credit: Eyal Izhar Insight Partners Liad Agmon steps down as managing partner

Serial entrepreneur Agmon has served as a partner at Insight Partners Israel alongside Daniel Aronovitz who set up the Israel office.

Shekels credit: Shutterstock Vladerina32 Shekel slide resumes amid escalating tariff war

The Bank of Israel is not expected to intervene in the forex market despite the sharp depreciation of the shekel.

Nir Zuk credit: Inbal Marmari Palo Alto Networks mulls buying AI security co for $700m

Sources inform "Globes" that on Palo Alto's radar is Protect AI.

President Donald Trump hosts Prime Minister Benjamin Netanyahu credit: Reuters Kevin Mohatt Israeli officials confident on US tariff concessions

Senior Israeli figures believe that concessions could be tied to progress on strategic regional political issues that are important to President Trump.

Phoenix Investment House CEO Avner Hadad  credit: Tommy Harpaz "The market has priced in all the bad things"

Phoenix Investment House CEO Avner Hadad says US markets could continue to fall, but that we are close to interesting territory for patient investors.

Tel Aviv credit: Shutterstock Tel Aviv slips in World's Wealthiest Cities ranking

Tel Aviv's position as one of the world's wealthiest cities took a big knock over the past year as it slipped from 42nd to 48th in investment advisors Henley & Co.'s "World's Wealthiest Cities" Top 50 ranking.

Leviathan platform  credit: Albatross C'ttee seen recommending no cut in gas exports

The Dayan committee on the future of the gas sector estimates that Israel's natural gas reserves will run out in 2045.

Accountant General Yali Rothenberg credit: Rafi Kutz Israel's fiscal deficit continues to narrow

The deficit narrowed in the twelve months to the end of March 2025, for the sixth consecutive month, Ministry of Finance accountant general Yali Rothenberg reported today.

Arkia credit: Arkia Arkia cuts Tel Aviv - New York April fares

Arkia has cut fares at the last minute, a time when prices usually soar even higher, according to the pricing method used in the industry.

Bank of Israel Governor Prof. Amir Yaron credit: Dani Shem Tov Knesset Spokesperson BoI Governor: US tariffs could push up inflation in Israel

Prof. Amir Yaron tells "Globes" that there is a risk that the new tariffs will cause inflation to rise in the US, with a knock-on effect for Israel.

Twitter Facebook Linkedin RSS Newsletters גלובס Israel Business Conference 2018