The company's application helps users navigate a site by placing pop-up bubbles in certain locations to lead the user through each logical step.
WalkMe Ltd., a provider of step-by-step walk-through service for websites, has raised $1 million from Mangrove Capital Partners. The company will use the proceeds to broaden its marketing efforts and accelerate growth.
Tel Aviv-based WalkMe publicly launched its service earlier this month, and claims to have more than 1,000 registered users. The company's application helps users navigate a site by placing pop-up bubbles in certain locations to lead the user through each logical step. For instance, a bank website’s sign-up/login field might have a pop-up, followed by a bubble over a button that leads to that person’s checking account activity page. The application is basically a GPS for websites that requires no integration or modification to the site itself.
The company says that its solution could help companies that have a website with bad user-interface design and no budget to create a new site from scratch.
Published by Globes [online], Israel business news - www.globes-online.com - on April 19, 2012
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