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Website walk through app co WalkMe raises $1m

19 Apr, 2012 14:04
שלח תגובה במיילGlobes' correspondent

The company's application helps users navigate a site by placing pop-up bubbles in certain locations to lead the user through each logical step.

WalkMe Ltd., a provider of step-by-step walk-through service for websites, has raised $1 million from Mangrove Capital Partners. The company will use the proceeds to broaden its marketing efforts and accelerate growth.

Tel Aviv-based WalkMe publicly launched its service earlier this month, and claims to have more than 1,000 registered users. The company's application helps users navigate a site by placing pop-up bubbles in certain locations to lead the user through each logical step. For instance, a bank website’s sign-up/login field might have a pop-up, followed by a bubble over a button that leads to that person’s checking account activity page. The application is basically a GPS for websites that requires no integration or modification to the site itself.

The company says that its solution could help companies that have a website with bad user-interface design and no budget to create a new site from scratch.

Published by Globes [online], Israel business news - www.globes-online.com - on April 19, 2012

© Copyright of Globes Publisher Itonut (1983) Ltd. 2012

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