Israeli start up Mobli continues to recruit celebrities. After actor Leonardo DiCaprio invested in the company last October and became a marketing consultant to it, today the company announced a collaboration with cycling champion Lance Armstrong, a sporting icon, who won the Tour de France seven times.
Mobili is developing a photograph and video clip sharing service. Users can follow Armstrong’s activities on a special channel on the service, and stay up to date with photographs and video clips that he uploads from training and from the fund that bears his name and that assists cancer patients and their families. Armstrong will join the company’s board of directors as a consultant.
“When I was first introduced to Mobli, I immediately thought it was an extraordinary platform and an innovative yet accessible way for different audiences to share their stories. I’m excited to use Mobli as a direct channel for my social media followers to get a personal look at my experiences day to day,” Armstrong said in a statement.
Mobli CEO Moshe Hogeg added: “Lance Armstrong is an icon and a genuinely inspirational model for people around the world. Lance showed the world that nothing is impossible, and this is the spirit we wish to adopt at Mobli. As a social media pioneer, Lance was one of the first to reach one million followers on Twitter, and his expression of confidence in Mobli by joining as a consultant is very important to us. We are very excited to work with him.”
Mobli has raised $5.6 million to date, from DiCaprio, Morrix Holdings, and private investors. The company was founded in 2010 by three Israelis: Moshe Hogeg (CEO), Yossi Shemesh (VP Product) and Emmanuel Merali (VP Technologies). The list of celebrities who use Mobli includes DiCaprio, Paris Hilton, actor David Arquette, and boxer Andre Berto.