Israeli digital customer experience startup Clicktale has acquired Turkish startup and mobile apps startup FlightRecorder. FlightRecorder’s technology will serve as the basis for a new offering, Clicktale for Apps, a comprehensive user experience, engagement and app analytics solution providing businesses with proactive, visual insights and recommendations for improving their apps and engaging and retaining their users.
Founded in 2014 by Can Abacigil and Omer Erkmen, FlightRecorder has offices in San Francisco and Istanbul, Turkey. The terms of the acquisition were not disclosed.
Ramat Gan based Clicktale was founded by CEO Dr. Tal Schwartz and CTO Arik Yavilevich and has raised $52 million since 2013.
Schwartz said, “Our clients, who include many leading Fortune 500 brands, know that delivering superior customer experience is the key to beating out their competitors. More and more of our clients have been asking for a way to understand user behavior inside their apps."
“Our mission of helping companies delight their customers was one-to-one with Clicktale’s, making it an obvious fit,” said Abacigil, who has joined Clicktale as director of mobile development. “We immediately felt at home in Clicktale’s culture of innovation, and we’re eager to bring additional cutting-edge customer experience solutions to the market.”
Clicktale for Apps works for both native and hybrid apps, and includes features such as user session replays, crash reports, data insights, mobile analytics, and heatmaps. It is offered as an all-in-one SDK for iOS and Android, with an easy, engineering-friendly deployment process that enables developers to begin seeing data within minutes of implementation.
Marketers, app developers and product managers will be able to step into the shoes of their users and experience exactly what their users are experiencing. Through session replays, they can visualize the user experience and then make proactive, strategic UX optimizations. Crash reports show the exact line in the code in which a crash occurred, as well as the ability to drill down into session replays to view the precise experience of the user leading up to the crash. Other features include heatmaps that show where users are tapping the screen, advanced segmentation, and push notifications, through which targeted messages can be sent to users to encourage engagement.
Schwartz added, “Now you can reveal customer behavior, needs and intent across all your digital touchpoints, desktop, tablet and mobile browsing, as well as in native and hybrid apps. By understanding why users are behaving as they do within an app, marketers can gain actionable insights to foster greater loyalty, reduce friction, and encourage engagement among their users, resulting in a significant, positive impact on the business.”
Published by Globes [online], Israel business news - www.globes-online.com - on February 17, 2016
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