Ford to develop car decision-making systems in Israel

Ford self-driving car Photo: Shutterstock ASAP Creative
Ford self-driving car Photo: Shutterstock ASAP Creative

The new operations will be part of SAIPS, the Israeli algorithmic solutions company acquired by Ford two years ago.

US automaker Ford today announced that it is beginning to develop in Israel a decision-making system for driving autonomous cars. Such a system is now a major challenge facing autonomous car developers, because difficult decisions must be made within a fraction of a second in a car surrounded by moving traffic. Sources close to Ford say that the company will invest $12 million in the new activity.

The new team will operate as part of SAIPS, the company acquired by Ford two years ago, and which has since been responsible for developing important parts of Ford's autonomous vehicle program. Among other things, the company develops a visual cognitive system that makes it possible to detect and identify pedestrians and vehicles in the vicinity of the autonomous vehicle even in difficult weather and lighting conditions and another core system that makes it possible to draw a completely automatic high-resolution 3D map of cities in which the car will drive itself.

Prof. Shie Mannor, a senior faculty member at Technion, Israel Institute of Technology and one of the world's leading researchers in reinforcement learning, will lead Ford's new activity. In this field of research, now one of the hot topics in machine learning, the algorithm interacts with the surroundings, thereby learning how to improve its decision-making according to the positive or negative reinforcement it receives. Four graduates of Mannor's research laboratory are joining him at SAIPS: Dr. Eli Marom, Dr. Gal Dalal, Dr. Assaf Hallak, and Dr. Elad Gilboa. This team will be led by machine learning expert Dr. Boris Sherman. An undisclosed number of additional employees will also be recruited.

Ford CTO and VP research and advanced engineering Dr. Ken Washington said, "Development of safe and reliable autonomous vehicles requires going beyond the limits of current knowledge in computer science and artificial intelligence (AI). In the past two years, SAIPS has been doing this with great success, thereby making a substantial contribution to Ford's autonomous vehicle program. I am confident that the new addition to the team will expedite innovation and enable us to meet the aggressive targets we set for ourselves on the journey to building smart vehicles."

SAIPS, which currently has 30 employees, was founded in 2013 by CEO Udy Danino, principal algorithms engineer Noga Zieber (manager of the company's US branch), and CTO Rotem Littman. "The combination of SAIPS's proven capabilities and the expertise of the research team under Prof. Mannor's guidance will enable us to generate innovation all along the road to developing the autonomous vehicle," Danino said today.

Sources also told "Globes" that Audi, part of the Volkswagen group, is considering the establishment of an active research and development center in Israel to develop advanced driver assistance systems (ADAS). The activity will be conducted through Automated Intelligent Driving (AID) company founded last year by Volkswagen for the purpose of constituting the group's "expertise center" and developing software and hardware that will make fully autonomous driving possible by 2021.

Advs Keren Shmueli and Sagit Sazgar of Pearl Cohen Zedek Latzer Baratz Law firm provided legal counseling to the Ford Motor Co. and SAIPS in the establishment of the new operation.

Published by Globes, Israel business news - en.globes.co.il - on November 7, 2018

© Copyright of Globes Publisher Itonut (1983) Ltd. 2018

Ford self-driving car Photo: Shutterstock ASAP Creative
Ford self-driving car Photo: Shutterstock ASAP Creative
Arik Faingold credit: Nati Levi Israeli autonomous frontend co AutonomyAI raises $4m

Led by Arik Faingold, the founder of cybersecurity unicorn Pentera, AutonomyAI offers a platform that learns and understands the full organizational context and generates code that can be deployed directly to the production environment.

British Airways aircraft  credit: Shutterstock/Jarek Kilian Tel Aviv - London fares to fall as British Airways resumes flights

From June there will be 20-32 weekly flights operated on the popular Tel Aviv - London route by foreign airlines - British Airways, Wizz Air and easyJet.

Partner Partner forms int'l business diivision

The division will be headed by former Bezeq International VP Global Business Nissan Arieh.

Caesarstone kitchen credit: Caesarstone Caesarstone bucks Nasdaq as tariffs boost potential

The Israeli quartz countertop manufacturer company has fallen on hard times due to Chinese rivalry but tariffs could boost its revenue.

ZIM ship credit: ZIM Trump's tariffs torpedo ZIM's share price

ZIM's share price fell 16.4% on Wall Street on Thursday and a further 7.2% on Friday, closing with a market cap of $1.5 billion, wiping out all its gains in 2025.

Israeli apartments Credit: Shutterstock Apartments sold and rented

A selection of recent real estate deals in Israel in Tel Aviv, Holon, Rehovot, Kiryat Tivon, Shlomi and Beersheva.

THAAD anti missile system credit: The US Army Ralph Scott Wikimedia US deploys more THAAD, Patriot batteries in Israel - report

Amid rising regional tensions the US is bolstering Israel's air defense, Saudi state-owned TV channel Al Arabiya reports.

Tel Aviv Stock Exchange credit: Shutterstock TASE tumbles in Wall Street's wake

Dual-listed stocks have again been hard hit, but the banks are also down sharply.

Donald Trump and Benjamin Netanyahu credit: Avi Ohayon Netanyahu due in Washington to discuss tariffs

According to news website Axios, Prime Minister Benjamin Netanyahu will be the first leader to meet President Trump after the latter's announcement of sweeping import tariffs.

Yoni Assia CEO eToro Credit: PR eToro defers IPO amid market turmoil

The online trading platform had planned to begin meetings with investors this week.

Minister of Finance Bezalel Smotrich credit: Shlomi Yosef Smotrich meets wrong man in Washington

Minister of Finance Bezalel Smotrich tried to persuade Secretary of the Treasury Scott Bessent to soften the tariff blow on Israel - only Bessent isn't responsible for the matter.

Unframe founders credit: Yossi Yarom Israeli AI enterprise platform co Unframe raises $50m

Unframe’s turnkey AI solutions enable companies to solve any enterprise AI use case at scale with fully functional, customized AI solutions for businesses in a matter of hours, rather than months.

Combatica credit: Combatica Combatica launches next-gen VR AI training platform

The Israeli company's virtual reality platform includes 50 AI generated scenarios, seven maps and even situations for operating night vision.

Shekel credit: Shutterstock Vladirina 32 Shekel volatility after US tariffs announcement

The shekel is weakening sharply against the euro, which is gaining following the unveiling of Donald Trump's tariffs plan.

Minister of Finance Bezalel Smotrich credit: Noam Moskovitz Knesset Spokesperson Treasury assesses potential damage to Israel's US exports

Israel will be charged a higher tariff on its exports to the US - its biggest export customer - than Turkey and the UAE.

Iranian flag credit: Shutterstock Why inflation haunts Iran

With a month-on-month increase of 3.3% and an annual rate of 37.1%, inflation reflects the struggles of millions of Iranians.

Twitter Facebook Linkedin RSS Newsletters גלובס Israel Business Conference 2018