Wix,the free do-it-yourself website builder that enables users to create and customize their own website, today unveiled a new website builder which supports HTML5.
While Wix's Flash-based platform offers advantages for PC users, the new HTML5 product allows for website, tablet, Facebook fan page or mobile-friendly web design available on any device. With its user-friendly drag and drop interface and hundreds of customizable templates, Wix lets users create and deploy an online presence using a product that is right for them. Both solutions maintain Wix's core value of making a professional websites accessible to all while removing the need for any coding or design skills.
In addition to being a one-stop shop for creating cross-platform compatible websites, Wix's new HTML5 product offers heightened social capabilities, faster loading time, improved interactivity and a more simple integration of external tools and widgets than its predecessors.
Wix CEO and co-founder Avishai Abrahami said, "The web, mobile and tablet channels are highly dynamic spaces where opportunities to connect with mass audiences are endless and people shouldn't be left out of that wave because they cannot write website code. With Wix, our HTML5 product offers unlimited opportunity to those who want the most beautiful HTML5 websites without all the technical headaches. Building a website should be as effortless as everything else the web now offers, and Wix is about giving you the freedom to design the website you want with great looking results."
Wix was founded in 2006 by Abrahami, CEO Nadav Abrahami and Giora Kaplan. The company has raised $66 million to date from Insight Venture Partners, DAG Ventures, Bessemer Venture Partners, Benchmark Capital and Mangrove Capital Partners and was one of "Globes" most promising Israeli start ups for 2010.
Published by Globes, Israel business news - www.globes-online.com - on March 26, 2012
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