Interactive online guidance system developer WalkMe announced today that it has closed a $5.5 million financing round. The round was led by Gemini Israel Funds and other investors included Mangrove Capital Partners and Giza Venture Capital. The company, which was founded in Tel Aviv in 2011 by CEO Dan Adika, president Rafi Sweary, Eyal Cohen and Yuval Shalom, has raised $7 million including the latest round. The financing will enable WalkMe to support growth and accelerate its sales and marketing efforts as well as further expand the product.
WalkMe enables online services, websites and software vendors to create multiple interactive on-screen walk-throughs that help users quickly and easily complete even the most complex tasks. Users receive clear and error-proof on-screen instructions, displayed as sequential balloon hints as a layer on top of the website or application, while they perform the actual process.
Gemini general partner Eran Wagner said, “Using online services is a necessity for everyone. However, businesses are struggling with ineffective and costly solutions to make sure their users are able to use their offerings. WalkMe is a disruptive system that can fundamentally change the way online services engage with their users online. WalkMe’s ability to increase visitor clarity, satisfaction and conversion while dramatically reducing help-desk costs, makes it a no-brainer for a business of any size. We look forward to seeing WalkMe maintain its explosive growth and become an industry standard for guidance by replacing video-tutorials and help sections on websites - just as GPS systems have become a standard replacement for maps.”
Adika said, "The demand for our online guidance solution is growing exponentially and we sought funding to support this growth. We now have thousands of registered businesses that are utilizing WalkMe’s revolutionary technology to better guide their users online. With this round, we’ve found investors who shared our vision of creating a company that changes the way people use the web.”
Published by Globes [online], Israel business news - www.globes-online.com - on October 25, 2012
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